Job Description

ABOUT THE ROLE:
Rightway is in high-growth mode, and so is our marketing team. This is an opportunity to join the team responsible for driving awareness and utilization of Rightway's services, which have over four million members.
We are looking for a marketer who is passionate about member engagement and is excited to enable members to make smarter healthcare decisions. The Member Marketing Associate will report to the senior manager of Member Marketing and be critical in advancing our marketing campaigns. The ideal candidate is a strong project manager who can work cross-functionally to deliver new marketing content for our clients across clinical navigation and pharmacy benefits.
This hybrid role requires New York employees to come to the office three days a week.
WHAT YOU'LL DO:

• Partner with the member marketing team and client success to create new engagement materials and campaigns that will increase utilization of our services with members.
• Support our clients by fulfilling member engagement requests such as creating flyers, emails, mailers, website content, etc.
• Write, edit, proofread, and then partner with the design team to deliver new assets or edit existing materials.
• Manage new member marketing content across clinical navigation and pharmacy benefits.
• Manage and oversee the project management board on Asana to prioritize and deliver on all content requests.
• Maintain our creative asset library and benefit manager resource pages in Highspot.
• Create best practices to streamline project management and new content creation.

WHO YOU ARE:

• 2+ years of consumer marketing experience.
• A strong, independent creator who likes to roll up their sleeves and build new materials from start to finish.
• Strong copywriting skills with various asset types, including but not limited to flyers, direct mail, emails, and FAQs.
• Excellent at balancing priorities and adjusting time management on multiple projects in a fast-paced environment.
• Operate with exceptional detail and hold yourself accountable for accuracy and deadlines.
• Ability to be a strong cross-functional partner with internal stakeholders.
• Excited to be a part of a small but skilled team setting out to change healthcare for the better.

EXTRA CREDIT:

• Healthcare industry experience.
• You have worked in a B2B2C setting before.
• Start-up experience.
• Experience with engagement platforms similar to Iterable, Braze, or Customer.io.

SALARY : $80,000-$100,000
Offer amounts for both remote and in office roles are influenced by geographic location.
CYBERSECURITY AWARENESS NOTICE
In response to ongoing and industry-wide fraudulent recruitment activities (i.e., job scams), Rightway wants to inform potential candidates that we will only contact them from the @ email domain. We will never ask for bank details or deposits of any kind as a condition of employment.
ABOUT RIGHTWAY:
Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient's care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.
Since its founding in 2017, Rightway has raised over $205mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global. We're headquartered in New York City, with satellite offices in Denver and Dallas. Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.
HOW WE LIVE OUR VALUES TO OUR TEAMMATES:
We're seeking those with passion for healthcare and relentless devotion to our goal. We need team members that embody our following core values:
1) We are human, first
Our humanity binds us together. We bring the same empathetic approach to every individual we engage with, whether it be our members, our clients, or each other. We are all worthy of respect and understanding and we engage in our interactions with care and intention. We honor our stories. We listen to-and hear-each other, we celebrate our differences and similarities, we are present for each other, and we strive for mutual understanding.
2) We redefine what is possible
We always look beyond the obstacles in front of us to imagine new solutions. We approach our work with inspiration from other industries, other leaders, and other challenges. We use ingenuity and resourcefulness when faced with tough problems.
3) We debate then commit
We believe that a spirit of open discourse is part of a healthy culture. We understand and appreciate different perspectives and we challenge our assumptions. When working toward a decision or a new solution, we actively listen to one another, approach it with a "yes, and" mentality, and assume positive intent. Once a decision is made, we align and champion it as one team.
4) We cultivate grit
Changing healthcare doesn't happen overnight. We reflect and learn from challenges and approach the future with a determination to strive for better. In the face of daunting situations, we value persistence. We embrace failure as a stepping stone to future success. On this journey, we seek to act with guts, resilience, initiative, and tenacity.
5) We seek to delight
Healthcare is complicated and personal. We work tirelessly to meet the goals of our clients while also delivering the best experience to our members. We recognize that no matter the role or team, we each play a crucial part in our members' care and take that responsibility seriously. When faced with an obstacle, we are kind, respectful, and solution-oriented in our approach. We hold ourselves accountable to our clients and our members' success.
Rightway is Proudly an Equal Opportunity Employer that believes in strength in the diversity of thought processes, beliefs, background and education and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit, qualifications, need and performance.

Skills Required