Job Description

Overview:
The Marketing Systems Specialist is responsible for optimizing the technology ecosystem that powers marketing operations, enablement, and learning. This role combines system administration, data governance, change management, and analytics to ensure tools and platforms within this ecosystem operate efficiently and deliver valuable, data-driven, insights.
Working closely with the Marketing Operations Manager, cross-functional teams, and vendors, this position is responsible for supporting daily platform management, overseeing the deployment of system enhancements, and developing dashboards to facilitate strategic decision-making. Responsibilities:
System Support & Administration

• Serves as the primary administrator and point of contact for assigned platforms [e.g., Content Management Systems (CMS), Learning Management Systems (LMS), Customer Relationship Management (CRM"), Sales Enablement, Work Management, etc.]

• Manages user access, permissions, and configurations to maintain compliance and security.

• Partners with IT and vendors to resolve technical issues and support system integrations.

• Leads quarterly governance reviews for each system, ensuring data cleanliness, folder structure, and tagging standards.

• Supports testing and rollout of new features, integrations, or system updates.

Content & Data Management

• Maintains content libraries within CMS, Sales Enablement, and LMS platforms, ensuring assets are up to date and properly tagged.

• Supports content uploads, metadata structure, and version control aligned to governance standards.

• Conducts regular audits to ensure accuracy and eliminate outdated materials.

User Support & Enablement

• Serves as the first point of contact for user support, onboarding, and troubleshooting.

• Develops and maintains user documentation (guides, FAQs, SOPs, etc.).

• Creates and delivers new user onboardings and quarterly training sessions for business units.

• Gathers user feedback and translate it into system improvements.

Process Improvement & Optimization

• Identifies inefficiencies and recommends workflow enhancements across systems.

• Partners with stakeholders to document standard operating procedures (SOPs).

• Participates in testing and rollout of new features or integrations.

• Collaborates with the Marketing Operations Manager on workflow improvements within Work Management Platforms and project management tools.

Data Analysis & Reporting

• Develops and maintains usage dashboards across systems.

• Creates quarterly performance reports showing adoption, turnaround times, and key metrics.

• Supports leadership with ad hoc data analysis across marketing tools.

• Uses Power BI or similar tools to visualize efficiency and performance trends.

Cross-Functional Collaboration

• Partners with Marketing Managers, Sales Enablement, and Multimedia to ensure tools align with business needs.

• Shares user feedback and analytics to inform system roadmaps.

• Represents the Marketing Operations team in vendor calls and internal project meetings.

OTHER DUTIES AND RESPONSIBILITIES
Participates and works within ISO 9001 quality standards guidelines in accordance with Contec's quality goals.
Others may be assigned. Competencies:
To be successful in their essential duties, the individual is also expected to have general knowledge of and stay current in developments in the following areas:
Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Customer Focus: Builds strong customer relationships and is dedicated to meeting the expectations and requirements of internal and external customers.
To be successful in their essential duties, the individual is also expected to have general knowledge of and stay current in developments in the following areas:
Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Customer Focus: Builds strong customer relationships and is dedicated to meeting the expectations and requirements of internal and external customers.
Functional/Technical Skills: Has the functional and technical knowledge and skills to do the job at a high level of accomplishment. Highly organized and detail oriented.
Communicates & Listens Effectively: Develops and delivering multi-mode communications that conveys a clean understanding of the unique needs of different audiences. Listens to accurately receive and interpret messages in the communication process.
Collaboration: Builds partnerships and works cooperatively with others across the organization to achieve shared objectives.
Manages Ambiguity: Operates effectively, even when things are not certain, or path forward is not clear; effectively copes with change and shifts gears comfortably.
Resourcefulness: Applies knowledge of internal structures, processes, and culture to deploy resources effectively and efficiently.
Time Management: Plans and exercises conscious control of time spent on specific activities, especially to increase effectiveness, efficiency and productivity.
Supports Core Values: Able to demonstrate support and adherence to Contec's core values: respect for others, doing "whatever it takes" within Contec's core values, vision and strategic direction, exhibiting integrity, having a tolerance for risk, understanding there is life outside of work, enjoying the ride. Requirements:
Bachelor's degree (B.S./B.A.) from a four-year college or university in Marketing, Business, Data Analytics, or related field; three (3) to five (5) years' experience in marketing operations, systems administration, or analytics; or an equivalent combination of education and experience.
Demonstrated work experience and proficiency in the following is required:
o Marketing Enablement platforms (e.g., Highspot, Hubspot, Wrike, C2CRM, etc.) or LMS platforms.
o Business Intelligence (BI) tools (e.g., PowerBI, Tableau, etc.), with a demonstrated understanding of how to perform data analysis and visualization.
o Microsoft Office (Excel, Outlook, PowerPoint, Word), with an intermediate level of skill in creating and managing complex worksheets in Excel.
Working knowledge of SQL or Excel-based data modeling is preferred. Work Environment: The work environment characteristics described here are representative of those that an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the associate will regularly work within an air-conditioned open office environment from an individual cubicle space. The noise level in the work environment is usually quiet to moderate. Physical Demands: The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the associate is regularly required to sit or stand at their workstation while operating a computer. The associate is occasionally required to move from one work area to another. The associate must regularly receive and communicate information from a variety of sources including email, phone, video conference and in person. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus while using a computer and reviewing marketing collateral.

Skills Required