Marketing Specialist, Web Content Strategy

Brookhaven, GA, US, United States

Job Description

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Work Shift Day



Work Day(s) Monday-Friday



Shift Start Time 8:30 AM



Shift End Time 5:00 PM



Worker Sub-Type Regular



Children's is one of the nation's leading children's hospitals. No matter the role, every member of our team is an essential part of our mission to make kids better today and healthier tomorrow. We're committed to putting you first, and that commitment is at the heart of our company culture: People first. Children always. Find your next career opportunity and make a difference doing what you love at Children's.



Creates original digital, print and video content for distribution on Children's Healthcare of Atlanta's various channels. Executes all aspects of content production, including conceptualization of content or stories including interviewing, drafting, editing and publishing. Will be responsible for developing the storyline, tone and key messaging for content deliverables in accordance with the Children's brand. Works closely with Content Strategy, Creative, Editorial, Public Relations, and Marketing to produce compelling content and digital assets.



Experience

5 years of professional writing and editing experience

Demonstrated experience with marketing principles and how content strategy fits into marketing/public relations campaigns and initiatives



Preferred Qualifications

Experience in marketing strategy and content development



Education

Bachelor's degree in Journalism, Digital Media or related field



Certification Summary

Valid Georgia driver's license



Knowledge, Skills, and Abilities

Ability to tell engaging stories through digital channels yielding measurable results

Knowledge of digital platforms, social media, blogs, and creating sharable and viral digital content

Must be able to function in a dynamic team environment

Must be able to work on multiple projects concurrently

Expert knowledge in content development and digital and print distribution channels.

Seasoned storyteller able to compel readers and viewers to act

Experience with marketing principles and how digital, print and video content fits into Marketing/PR campaigns

Passion for Children's and ability to tell engaging stories through print, digital and video channels

Must have valid Georgia driver's license and personal transportation (automobile) in good working condition



Job Responsibilities

Creates and edits digital, print and video content for distribution on Children's Healthcare of Atlanta's various communication channels. Executes all aspects of content production, including conceptualization of content in partnership with content strategy lead, interviewing, drafting, editing and assessing content strength.

Develops the style, voice, tone and structure of key content deliverables in accordance with the Children's Healthcare of Atlanta brand.

Ensures messaging is consistent and cohesive across channels.

Develops and maintains content strategy editorial guidelines.

Consults on content production best practices amongst departmental teams.

Actively uses insights from analytics to determine best practices and applies learnings to content development.



Children's Healthcare of Atlanta is an equal opportunity employer committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, sex, religion, national origin, citizenship, age, veteran status, disability or any other characteristic covered by applicable law.



Primary Location Address 1575 Northeast Expy NE



Job Family Marketing/Communications

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Job Detail

  • Job Id
    JD5544696
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Brookhaven, GA, US, United States
  • Education
    Not mentioned