To translate the brand's story and product drops into measurable online growth through optimized content funnels, product storytelling, and data-driven campaigns.
Core Responsibilities
- Plan and execute conversion-focused social content campaigns around drops, lifestyle, and
events.
- Build and schedule weekly email and SMS campaigns to increase customer retention and
engagement.
- Run and monitor small-budget ad campaigns (Meta, TikTok) to test performance and retarget
potential buyers.
- Track and report web traffic, ad metrics, and sales conversions; provide weekly insights and
recommendations.
- Coordinate influencer and ambassador partnerships to drive product awareness and UGC content.
- Support optimization of website product pages, calls-to-action, and checkout flow for better
conversion rates.
Key Skills
- Strong understanding of brand storytelling and emotional marketing.
- Experience with Meta Ads Manager, TikTok Ads, and Shopify analytics.
- Familiarity with email/SMS platforms such as Klaviyo or Attentive.
- Ability to analyze data and communicate clear insights.
- Collaborative mindset to work across creative, operations, and brand teams.
KPI Focus
-Increase in website traffic and conversion rates per campaign.
- Growth of email and SMS subscriber lists.
- Improved engagement and sales from influencer collaborations.
- Consistent increase in monthly online sales performance.
Job Types: Part-time, Contract
Pay: $15.00 - $20.00 per hour
Expected hours: No more than 15 per week
Work Location: Hybrid remote in Tuscaloosa, AL 35401
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