Job Description

Overview:

The Marketing Specialist plays a vital role in shaping the visibility and growth of the company by blending strategy with creativity. This position is responsible for researching, planning, developing, and executing marketing programs designed to elevate brand awareness, support business development initiatives, and strengthen customer engagement.


In this role, the Marketing Specialist serves as both a strategic thinker and a hands-on creator. They develop compelling written and visual content, design presentations that effectively communicate ideas, and manage trade show and event marketing efforts that showcase the company?s expertise. They are also responsible for maintaining and updating the company?s digital presence, including the website and social media platforms, ensuring a consistent and engaging brand voice.


Collaboration is at the core of this position. Working cross-functionally with leadership, engineers, and the business development team, the Marketing Specialist contributes to the design and execution of marketing strategies, while also supporting proposal development, internal communications, and external campaigns. The role calls for adaptability and a diverse skill set, spanning graphic design, photography, content creation, and campaign planning, making it well-suited for a versatile marketer eager to have a broad impact.


Part-Time (approx. 30 hours/week) or Full-Time with Benefits

Responsibilities Could Include the Following:

Develop and evaluate marketing strategies that align with company goals and market opportunities. Plan, execute, and manage marketing campaigns to drive brand awareness, customer engagement, and business growth. Create engaging visual assets, including slides, presentations, proposal graphics, trade show booth designs, and other marketing materials. Prepare polished presentation materials that support leadership, engineers, and business development teams. Write, edit, and refine marketing content for proposals, brochures, newsletters, campaigns, and digital channels. Produce and manage a monthly social media content calendar, including imagery, photography, and strategic direction to grow followers and visibility. Capture photography and light videography of company activities, people, and projects for use across marketing platforms. Maintain and update the company website and other digital channels to ensure content is current, engaging, and aligned with brand messaging. Coordinate trade show and event marketing, including booth designs, promotional items, and supporting materials. Research market trends, competitor activities, and industry opportunities to inform marketing strategies. Support award submissions and recognition efforts at local, state, and national levels. Collaborate cross-functionally with leadership, engineers, proposal staff, and business development teams to ensure consistent branding and messaging. Contribute creative ideas for campaigns, visuals, and storytelling that highlight the company?s strengths. * Help shape internal communications that keep staff informed and engaged.