The Marketing Specialist is responsible for leading and coordinating all marketing efforts across the properties. This role oversees the execution of marketing campaigns, property signage, and advertising initiatives, while supporting player engagement and brand visibility. The position requires a balance of creativity, project management, and strategic thinking to ensure consistency and effectiveness in all marketing communications and promotions.
Essential Functions and Responsibilities:
Oversee day-to-day marketing operations and initiatives for the properties.
Manage and maintain all property signage, ensuring timely updates, quality, and brand consistency.
Manage promotions on the promotional kiosk
Coordinate with the social media team, including content planning, post scheduling, analytics tracking, and community engagement.
Assist in developing and placing newspaper advertisements and other print media to support promotions and special events.
Assist in creating player marketing mailers, including content review, data coordination, and creative approval.
Coordinate with external vendors, printers, and media partners to ensure timely and cost-effective delivery of marketing materials.
Manage the marketing calendar of all upcoming and ongoing projects and promotions.
Support the design, development, and distribution of digital and print marketing materials.
Assist in proofreading and visual content creation as needed.
Provide leadership and work with the Marketing committee to collaborate with other departments to align messaging and campaigns.
Stay up-to-date with marketing trends and best practices in the gaming and hospitality industry.
Qualifications:
Associate's degree with job experience in Gaming or Bachelor's degree in Marketing, Communications, or a related field preferred.
3-5 years of marketing experience, ideally in the gaming or hospitality industry.
Strong leadership, organizational, and project management skills.
Experience managing signage, digital marketing, and social media platforms.
Proficiency with Adobe Creative Suite, Microsoft Office, and social media management tools.
Excellent written and verbal communication skills.
Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
Job Type:
Full-time, In-person
Benefits:
401(k)
Dental Insurance
Health Insurance
Paid Time Off
Vision Insurance
Job Type: Full-time
Pay: $70,000.00 - $80,000.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Work Location: In person
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