Job Description

Are you a creative, experienced marketing professional who thrives in a dynamic environment where innovation and storytelling meet strategy and measurable results? Do you have a passion for leveraging technology, including AI, to craft compelling campaigns that drive brand growth and visibility?



We're seeking a

Marketing Specialist

who will be responsible for developing and executing marketing strategies that enhance brand awareness, strengthen community engagement, and generate high-quality leads. This role requires a balance of creativity and strategy, with the ability to bring ideas to life through video, content, and data-driven execution.

Compensation & Benefits

Salary Range: $52,000 - $65,000 (based on experience) Bonus potential based on performance and results Paid Time Off (PTO) Opportunities for professional growth within the team A collaborative, positive, and fun team environment

Compensation:

$52,000 - $65,000 yearly

Responsibilities:

Brand & Strategy

Maintain and evolve the brokerage's brand identity across all marketing materials and channels. Develop and execute monthly and quarterly marketing plans aligned with brokerage goals. Collaborate with leadership to identify growth opportunities and community engagement initiatives.

Digital Marketing

Manage the brokerage website, optimize SEO, and maintain a strong online presence. Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.). Design and oversee digital ad campaigns (Google, Meta, local sponsorships). Use AI tools and analytics to track performance, refine strategies, and improve ROI.

Agent Marketing Support

Design custom listing presentations, postcards, flyers, and social media graphics. Assist agents with personal branding, social media strategy, and the use of marketing tools. Manage marketing onboarding for new agents and train them on brand assets and systems.

Listing & Property Marketing

Coordinate professional photography, videography, staging, and signage for listings. Write compelling property descriptions for MLS, social media, and print marketing. Create and schedule "just listed," "open house," and "sold" campaigns across multiple platforms.

Events & Community Outreach

Plan and promote brokerage and community events. Manage event marketing materials, RSVP tracking, and day-of logistics. Support sponsorships and partnerships with local businesses and organizations.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field (or equivalent experience). 2-4 years of experience in marketing, with

real estate industry experience preferred.

Proficiency in Canva, Adobe Creative Suite, Google Workspace, and social media scheduling tools. Knowledge of CRM systems (Command, HubSpot, or similar). Strong copywriting, design, and project management skills. Understanding of local real estate markets and trends. Creative and strategic thinker with an eye for detail. Excellent organizational and multitasking abilities. Strong interpersonal and collaboration skills. Data-driven decision-making and adaptability. Passion for real estate and community connection.

About Company

At

Keller Williams

, we believe in doing business differently. Our foundation is built on innovation, collaboration, and a commitment to growth for our people, our clients, and our communities. We empower our professionals with the tools, training, and systems to thrive in an ever-evolving real estate market.


Join a culture that values creativity, celebrates success, and invests in your growth because when you grow, we all grow.