Job Description

NEW ENGLAND INSTITUTE OF TECHNOLOGY

JOB TITLE

: Marketing Specialist

ACCOUNTABILITY:

Reports to the Director of Marketing

ABOUT NEW ENGLAND TECH:

New England Institute of Technology (NEIT) has been a leader in immersive, hands-on education since 1940, preparing today's students for a successful tomorrow. All programs at NEIT can be completed on an accelerated track, getting graduates into the workforce faster. We prioritize individualized, lab-based learning in ?elds such as Skilled Trades, Healthcare, Engineering, Cybersecurity, Digital Media, Video Game Design, and many more.

Over the past 80 years, NEIT has evolved alongside the world and the workplace. We are seeking a skilled Marketing Specialist to help us tell the next chapter of NEIT's story and contribute to the overall success of our institution and its programs.

SCOPE OF RESPONSIBILITIES:

The Marketing Specialist will support the execution of projects and campaigns related to student recruitment and brand awareness by utilizing an integrated mix of marketing strategies. Channels include but are not limited to organic and paid social media, digital advertising, email marketing, SEO, streaming and broadcast media, direct mail, and both virtual and in-person events. These strategies aim to achieve enrollment goals and increase awareness of NEIT offerings.

ESSENTIAL JOB FUNCTIONS:

Support the university marketing team in the overall implementation of effective enrollment marketing projects, campaigns, and systems

Support the development and distribution of engaging content for use in digital/web, social media, and print platforms, ensuring consistency with university branding

Collaborate with internal departments - including admissions, faculty, ?nancial aid, community relations, and other key stakeholders - to support marketing initiatives aligned with the enrollment marketing calendar

Work closely with external vendors such as graphic designers, videographers, photographers, media contacts, marketing agencies, and print shops to ensure alignment to scope and strategy

Maintain consistent, on-brand messaging across all programs and university initiatives

Monitor campaign performance and assist in compiling key metrics to track campaign progress to goal

Help create and manage social media campaigns on platforms such as Facebook, Instagram, LinkedIn, X, and TikTok

Support the management of Slate CRM. Assist in drafting, scheduling, and deploying email marketing campaigns to audiences including prospective students, parents, counselors, and local influencers

Maintain and organize marketing databases, digital asset galleries, and content libraries to ensure easy access, version control, and consistent use across campaigns

Support recruitment events such as open houses, college fairs, high school visits, and webinars to drive applications and ensure positive experiences for students and families

Assist with development and maintenance of the NEIT website via WordPress

Manage the promotional product inventory and collateral ordering process

Manage the processing of invoices and budget tracking for the marketing team

Develop a deep understanding of the NEIT brand and its perception, coordinating unique touchpoints to boost awareness and positively impact enrollment

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

Ability to clearly communicate the value of a New England Tech education across multiple written and visual formats to various audiences

Collaborative and committed to serving as a positive and respectful representation of the NEIT community towards all colleagues, staff, and students

Capable of supporting multiple priorities through effective project coordination tasks such as tracking timelines, coordinating schedules and maintaining attention to detail and quality standards

Strong organizational, project management and time management skills; able to meet deadlines and follow through on assigned responsibilities

Highly organized and professional with strong interpersonal and communication skills

Ability to follow directions, workflows, and best practices set by team leadership

Desire to learn and contribute ideas that improve marketing processes and workflows

Willingness and ability to become proficient in the college's mission, purpose and goals - and the role of marketing in achieving them

QUALIFICATIONS:

Bachelor's degree required; previous higher education marketing experience preferred

Positive and ?exible attitude with excitement for impacting the lives of potential students

Strong interpersonal skills, presentation experience, sales/marketing mindset, and ability to multitask in a fast-paced environment

Excellent communication skills, with the ability to communicate clearly and effectively throughout all stages of a project in person and via phone, email, and video

Experience with tools such as Canva, Adobe Suite, GA4, Google Ads, Microsoft O?ce

Suite, Google Suite

Experience with a marketing CRM (Slate preferred)

Experience with WordPress or similar website CMS preferred

Experience creating written and visual content for varying audiences

Ability to work some evening and weekend events

Valid driver's license required

This position is an in-person role seated at the East Greenwich, RI campus

TO APPLY:

Interested candidates should send a cover letter and resume via email to Sarah Byrne, Director of Marketing, at sbyrne@neit.edu.

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:

Dental insurance Health insurance Life insurance Vision insurance
Experience:

Marketing: 1 year (Required)
Work Location: In person