Job Description

Summary
King County Metro, the largest transit agency in the northwestern U.S., seeks to hire two Marketing Specialists. The ideal candidates will lead public awareness and behavior change campaigns that support our mission to deliver safe, frequent and welcoming public transit. We're looking for innovative problem-solvers who know how to influence decisions and shift public perceptions through creative, targeted, and thoughtful marketing initiatives.
Serving a county with a population larger than 15 U.S. states, Metro provides bus, paratransit, vanpool, water taxi, and on-demand services, and operates the Seattle Streetcar, Sound Transit Link light rail and Sound Transit Express buses. Metro is a three-time winner of Best Large Transit Agency in North America, as awarded by the American Public Transportation Association. Metro was also named the Most Equitable Agency in Tackling Climate Change by the Federal Transit Administration.
Position Info: This recruitment will be used to fill two (2) Career Service Communications Specialist III classification vacancies. In addition, this selection process may be used to generate an eligibility list for future Special Duty Assignment (SDA), Term Limited Temporary (TLT), and Career Service (CS) vacancies that may occur in this classification within this workgroup. The eligibility list will be retained for 12 months from the date of posting and may be used at the discretion of the hiring authority.
Job Duties
Applying principles is a daily responsibility and foundational expectation for all King County employees. In this marketing specialist role, you will apply equity and social justice principles to guide how campaigns are developed, messages are crafted, and outreach is conducted-ensuring that shared values, behaviors, and practices are reflected in all aspects of your work.
This position is comprised of the following core duties:

• Develop and implement big ideas and marketing campaigns that drive behavior change and support agency goals.
• Conduct market research and analyze data to inform campaign strategies.
• Collaborate with internal cross-functional program teams to identify marketing needs, develop targeted audiences and strategies, and implement campaigns.
• Develop and present marketing briefs or presentations.
• Collaborate with the creative team, internal program teams, external partners and social media specialist to deliver cohesive campaigns across multiple channels.
• Manage budgets, tasks and timelines to ensure marketing campaigns are delivered on time and within budget
• Track campaign performance and make in-flight adjustments to delivery results.
• Support the design and implementation of outreach efforts at community events
• Ensure marketing efforts align with agency brand standards, accessibility needs and equity principles.

Experience, Qualifications, Knowledge, Skills
We are looking for candidates who have:

• Three or more years of experience developing and managing strategic marketing initiatives for a brand, public agency, or mission-driven organization.
• Demonstrated success leading multi-channel branding or behavior change campaigns for a business, cause-based organization, government entity or similar group.
• Strong strategic thinking skills with the ability to connect agency goals to effective marketing approaches.
• Creative approaches to marketing and communications, with the ability to develop fresh, engaging strategies.
• Strong problem-solving skills, with the capacity to identify challenges, analyze options, and implement solutions.
• Skilled in community engagement and public outreach, including engaging diverse audiences and applying an equity and inclusion lens to communications and marketing strategies.
• Strong relationship-building skills with external partners and community organizations.
• Experience collaborating and working effectively with cross-functional teams.
• Proven organizational skills and ability to manage multiple projects and deadlines.
• Project management experience, including managing timelines, budgets, and deliverables.
• Demonstrated technical proficiency with Microsoft Office Suite (Word, Excel, PowerPoint), project management tools such as Asana or Trello, and basic analytics platforms like Google Analytics.
• Excellent written, verbal and interpersonal communication skills.
• Bachelor's degree in marketing, communications, public relations, or a related field OR any equivalent combination of experience and education which provides the applicant with the desired skills, knowledge and ability required to perform the work.

Highly competitive candidates will have (desired, but not required):

• Experience working with large public sector agencies, governmental organizations, nonprofits, or mission-driven organizations on marketing and communications initiatives.
• Experience managing multilingual marketing communications and reaching culturally diverse audiences.
• Proficient in a language in addition to English.

Supplemental Information
Who may apply: We are accepting applications from all qualified individuals, including current King County employees and the general public.
To Apply
The following application materials are required: * An online King County application updated with accurate contact information and relevant work history.

• Completed supplemental questions.
• A letter of interest (cover letter) that addresses why you are interested in this role and how your experience, skills and/or education have prepared you for this position.
• Provide between two to five examples of marketing campaigns you have been a part of within the last five years. For each example, include the items below. Please attach your submission with all materials compiled into a single PDF file.
• A brief description of the campaign
• The goal or objective of the campaign
• The target audience
• Your specific role and contributions
• Any applicable URLs or links related to the campaign
• Images or visuals that represent the campaign

Selection Process:
Applications that do not include all of the required materials listed above will not be considered. Only the materials explicitly requested will be reviewed-additional documents or information will not be evaluated. Application materials will be screened for completeness and competitiveness. The most competitive candidates may be invited to participate in one or more interviews and possibly other selection process elements. Final offers are contingent on successful completion of reference checks and/or a record review.
If you need this announcement in an alternate language or format, would like to request accommodation or assistance in the application/assessment process, or have questions, please contact: Sabrina Brazzle at
Other Position Information
Work Location: This is a hybrid position. The team works in a hybrid model, with days in the office as well as telecommuting. Currently the team is required to work 2 days in office to include Wednesdays each week. The ratio of remote to onsite work will be dependent on business needs and is subject to change. The primary onsite location is King Street Center, 201 S. Jackson, Seattle, Washington 98104.
Employees must reside in Washington state and within a reasonable distance to their King County worksite to respond to workplace reporting requirements.
King County has a robust collection of to support working remotely. The individual selected for this opportunity will join an innovative and progressive team that is redefining how we work as we transition to the department's hybrid environment. Employees will be provided with a County-issued laptop and must maintain a home workspace with an internet connection where they can reliably perform work and remain available and responsive during scheduled work hours.
Work Schedule: The position is exempt from the provisions of the Fair Labor Standards Act and is not overtime eligible. The typical workweek is 40 hours per week, Monday - Friday.
Union Representation: The position is not represented by a represented by PROTEC17: Professional and Technical Employees, Local 17
Class Code: 2501300 COMMUNICATIONS SPECIALIST III
Forbes named King County as one of Washington State's best employers. Together, with leadership and our employees, we're changing the way government delivers service and winning national recognition as a model of excellence. Are you ready to make a difference? dedicated to serving one of the nation's best places to live, work and play.
Guided by our , we are making King County a welcoming community where every person can thrive. We value diversity, inclusion and belonging in our workplace and workforce. To reach this goal we are committed to workforce equity. Equitable recruiting, support, and retention is how we will obtain the highest quality workforce in our region; a workforce that shares and will help advance our guiding principles - we are one team; we solve problems; we focus on the customer; we drive for results; we are racially just; we respect all people; we lead the way; and we are responsible stewards. We encourage people of all backgrounds and identities to apply, including Native American and people of color, immigrants, refugees, women, LGBTQ+, people living with disabilities, and veterans.
King County is an Equal Employment Opportunity (EEO) Employer
No person is unlawfully excluded from employment opportunities based on race, color, religion, national origin, sex (including gender identity, sexual orientation and pregnancy), age, genetic information, disability, veteran status, or other protected class. Our EEO policy applies to all employment actions, including but not limited to recruitment, hiring, selection for training, promotion, transfer, demotion, layoff, termination, rates of pay or other forms of compensation.
King County offers a highly-competitive compensation and benefits package designed to meet the diverse needs of our employees and support our employees' health and well-being. Eligible positions receive the following benefits and have access to the following programs:

• Excellent medical, dental, and vision coverage options: King County provides eligible employees with options, so they can decide what's best for themselves and their eligible dependents
• Life and disability insurance: employees are provided basic coverage and given the opportunity to purchase additional insurance for both the employee and eligible dependents
• Retirement: eligible King County employees may participate in a pension plan through the Washington State Department of Retirement Systems and a 457(b) deferred-compensation plan
• Transportation program and ORCA transit pass
• 12 paid holidays each year plus two personal holidays
• Generous vacation and paid sick leave
• Paid parental, family and medical, and volunteer leaves
• Flexible Spending Account
• Wellness programs
• Onsite activity centers
• Employee Giving Program
• Employee assistance programs
• Flexible schedules and telecommuting options, depending on position
• Training and career development programs

For additional information about employee benefits, visit our .
This is a general description of the benefits offered to eligible King County employees, and every effort has been made to ensure its accuracy. If any information on this document conflicts with the provisions of a collective bargaining agreement (CBA), the CBA prevails.
NOTE: Benefits for Term Limited Temporary (TLT) or Short Term Temporary (STT) positions, including leave eligibility and/or participation in the pension plan through the Washington State Department of Retirement Systems, will vary based upon the terms and details of the position. Short Term Temporary positions are not eligible for an ORCA transit pass.
For inquiries about the specifics of this position, please contact the recruiter identified on this job posting.

Skills Required