Job Description

The Marketing Specialist supports the development and execution of membership growth and event marketing campaigns across email, social media, paid media, print, blogs and newsletters. This role works closely with marketing leaders to deliver integrated, data-driven campaigns that support NATP's growth, including membership recruitment and promote NATP's in-person and online events. The specialist helps shape NATP's membership message, ensures consistency across channels and uses analytics to monitor performance and recommend improvements. This is an ideal opportunity for an experienced marketing professional who values collaboration and wants to support growth and help shape NATP's message.


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What You Do

Ambassador of NATP Values Excellence, Respect, Inclusion and Belonging, Passion
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Campaign Development and Execution

Assist in planning and producing multichannel campaigns for membership recruitment and event promotion. Draft email, social media and blog content that reflects NATP's brand voice. Coordinate with designers, writers and contractors to ensure timely deliverables. Support paid media campaigns, including Google Ads and social placements. Help manage the marketing calendar and project timelines for membership and events.
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Event Marketing

Support promotional plans for Taxposium, Tax Forums, Tax Season Updates, VTSUs and TaxCon and other professional development events. Produce eventfocused email, social media and web content. Assist with targeted outreach to drive registration and engagement. Coordinate materials and communications needed for onsite and online event experience, if required.
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Content and Channel Management

Build email campaigns in HubSpot and segment audiences for targeted outreach. Maintain and update membership and event content across the website and blog. Repurpose content for newsletters, print ads and social posts. Monitor channel performance and recommend updates to improve reach and conversion.
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Data, Reporting and Optimization

Track campaign metrics using Google Analytics and HubSpot reporting tools. Prepare monthly and quarterly performance summaries. Identify trends and recommend improvements based on data insights. Support A/B testing across subject lines, landing pages and creative.
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Collaboration and Coordination

Work with the marketing manager to ensure messaging aligns with organizational goals. Partner with business development, member services and education teams for crosscampaign alignment. Provide support for membership and eventrelated initiatives and promotions.
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What You Bring

Bachelor's degree in marketing, communications, advertising or a related field, or equivalent experience. Minimum two to four years of experience in digital marketing, content marketing or membership marketing. Familiarity with HubSpot or a similar marketing automation platform. Understanding of Google Analytics and basic reporting. Strong writing, editing and organizational skills. Ability to manage multiple projects and meet deadlines in a fastpaced environment. Experience working with a project management system; specifically in Asana is a plus. Experience supporting paid digital advertising is helpful but not required. Knowledge of the tax or financial services industries is a plus.

Work is performed in a primarily hybrid environment, with the ability to commute to the headquarters in Appleton, WI approximately 1-2x per month. Works hours are normally Monday through Friday and will usually average 40-45 hours a week. Extended evening and weekend work may occur occasionally to meet the needs of the business.


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Benefits

3 medical plan options with employer H.S.A contribution Dental and vision insurance Dependent care and medical flexible spending account Paid basic life insurance + voluntary life options Accident, hospital and critical illness 401(k) with employer match 13 paid holidays Paid Time Off (PTO) + Birthday PTO + Volunteer Time Off Flexible work arrangement Employee Assistance Program Paid shortterm and longterm disability Tuition and certification support
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About National Association of Tax Professionals

The National Association of Tax Professionals (NATP) is the largest association dedicated to providing tax professionals with the resources, connections and education they need to skillfully deliver federal tax preparation services to their clients. NATP is comprised of over 23,000 leading tax professionals who have a superior standard of ethics and professional excellence. Serving nearly 11 million taxpayers, members rely on NATP to deliver connections, content expertise and advocacy. NATP welcomes all tax professionals in their quest to continually meet the public's needs, no matter where they are in their careers. NATP is headquartered in Appleton, WI.