Job Description

? Marketing Specialist - Behavioral Health & Medical Spa (Maryland / Virginia)
Location: Hybrid (based in Maryland or Northern Virginia)
Employment Type: Full-time
Salary Range: $55,000 - $70,000 per year (DOE) + performance bonuses
About the Role
A multidisciplinary wellness practice offering both behavioral health and aesthetic medical spa services is seeking a passionate and creative Marketing Specialist to help expand brand awareness, strengthen community presence, and support client growth.
This role is ideal for someone who enjoys blending healthcare professionalism with wellness and beauty marketing -- developing campaigns that speak to both mental well-being and self-care through aesthetic treatments.
Key Responsibilities

• Develop and execute integrated marketing strategies for behavioral health and aesthetic services.

• Create engaging content for social media, newsletters, and websites that reflect the mission of holistic care and wellness.

• Manage and analyze digital marketing campaigns (Google Ads, Meta Ads) to attract new clients and increase retention.

• Coordinate outreach efforts, community partnerships, and promotional events in the Maryland/Virginia region.

• Collaborate with clinical and aesthetics teams to promote new programs, workshops, or treatment launches.

• Maintain brand consistency across all communication channels and marketing materials.

• Track key performance metrics (leads, engagement, conversion) and report outcomes to leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.

• 2-4 years of experience in healthcare, wellness, or aesthetic marketing preferred.

• Strong understanding of HIPAA-compliant marketing practices and patient privacy.

• Skilled in digital marketing tools: Canva/Adobe Creative Suite, Google Analytics, Meta Ads Manager, Mailchimp or similar platforms.

• Excellent copywriting and storytelling skills with the ability to adapt tone for both clinical and lifestyle audiences.

• Detail-oriented, organized, and able to manage multiple projects in a fast-paced setting.

• Passion for wellness, mental health, and aesthetic care.

Benefits

• Competitive pay with growth potential.

• Monthly performance-based incentives.

• Flexible hybrid work schedule.

• Employee discounts on wellness and aesthetic services.

• Collaborative, mission-driven work environment focused on whole-person care.

How to Apply
If you're passionate about marketing that promotes both inner and outer well-being, we'd love to hear from you.
Please submit your resume, portfolio or work samples, and a brief note sharing why you're interested in marketing within behavioral health and aesthetics.
Flexible work from home options available.

Skills Required