Job Description

Job Summary

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand awareness. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies. This role requires a creative thinker with excellent analytical skills who can manage campaigns across various platforms to enhance our market presence and achieve business objectives.

Responsibilities

Develop and implement comprehensive marketing strategies that align with business goals. Oversee SEO efforts to improve organic search rankings and drive website traffic. Manage social media marketing campaigns across platforms, including Facebook Advertising, to engage target audiences. Utilize multichannel marketing approaches to maximize reach and effectiveness of campaigns. Lead content marketing initiatives, ensuring high-quality copywriting that resonates with our audience. Conduct market research to identify trends, customer needs, and competitive landscape. Collaborate with sales teams to support B2B marketing efforts and enhance advertising sales. Utilize analytics tools such as Google Analytics to track performance metrics and optimize campaigns accordingly. Manage e-commerce strategies to increase online sales and customer engagement. Oversee budget management for marketing initiatives, ensuring efficient allocation of resources. Coordinate with product management teams to align marketing efforts with product launches and promotions. Implement email marketing campaigns that effectively nurture leads and convert prospects into customers. Leverage marketing automation tools to streamline processes and enhance campaign effectiveness.

Skills

Proficient in digital marketing techniques including SEO, content marketing, and performance marketing. Strong knowledge of Adobe Creative Suite for creating visually appealing marketing materials. Excellent research skills to inform strategic decisions based on market insights. Proven copywriting abilities that engage audiences across various channels. Strong understanding of analytics tools for measuring campaign success and making data-driven decisions. Experience in print advertising as well as online advertising through platforms like Google AdWords. Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join our team as we strive for excellence in our marketing efforts!
Job Types: Full-time, Part-time, Temporary

Pay: $61,285.10 - $73,805.71 per year

Work Location: Hybrid remote in Wayne, NJ 07470