Job Description

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Marketing Manager - Warewash Division - Troy, OH
Illinois Tool Works (ITW) is a global Fortune 200 company with seven business segments. ITW's Food Equipment Group is seeking a Marketing Manager for the Warewash (Commercial Dishwashing) Division (in office) at its Troy, Ohio facility, located about 20 minutes north of Dayton.
The Warewash Division produces Hobart branded commercial dishwashers used in restaurants, healthcare, schools and universities, hotels, and other environments. The Marketing Manager will help grow our digital marketing programs and support our product marketing and sales organization to maximize demand and lead generation for the business unit's products.
Summary:
The Hobart Warewash Marketing Manager will work with the Product Marketing and Sales Development Teams to develop marketing and advertising content for commercial dishwashing products. This role will manage multiple media channels including search, social, email and paid media, and support demand generation and lead nurturing through targeted email and marketing automation programs.
We are seeking candidates with demonstrated experience in digital marketing tools and techniques, and who can manage multiple projects and deadlines.
What you will do:

• Coordinate content development, including blogs, social posts, advertising, product descriptions and other
• Provide paid & organic SEO management & optimization across search and Hobart web properties
• Manage email marketing programs
• Coordinate social media marketing programs, including organic posts and paid ads
• Coordinate paid media advertising, including creative and placements across multiple industry channels
• Support sales programs with targeted direct marketing activities that help drive lead generation and product education
• Support development of product and sales collateral
• Participate in market/customer research activities, including recruitment & execution of customer panels, surveys, and interviews
• Help with competitive product & marketing reviews & analysis
• Provide up-to-date tracking and reporting on all marketing and advertising results

Required Education & Experience:

• Bachelor's Degree (Marketing or Business, preferred)
• 3+ years of experience in a relevant marketing role, including 2+ years of experience with digital marketing programs using automation platforms such as Hubspot, Pardot, Magento or D365
• Demonstrated ability to develop content that generates measurable results in social and digital channels
• Ability to learn and adapt new tools and techniques to projects and programs
• Excellent verbal, written and interpersonal communication skills
• Proficiency in MS Office applications
• Experience with HTML and desktop publishing applications, preferred
• Ability to travel as needed; approximately 5% - 10% of the time

Take this opportunity comes with a competitive salary and generous benefits that include health, dental, life and STD/LTD insurance, 401k (with match), a tuition reimbursement program, career development, and an exciting work environment.
Compensation Information:
$80,000 - $94,000
ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

Skills Required