Job Description

The Marketing Manager directs and coordinates the overall marketing strategy of the Company\xe2\x80\x99s properties, including but not limited to market research, website/digital media, brand management, reputation management, advertising, and promotion of leasing product. The Marketing Manager will create and oversee training programs for on-site teams to achieve the company\xe2\x80\x99s leasing and marketing goals.

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Lion Real Estate Group is a real estate investment firm founded in 2007 by Jeff Weller and Mory Barak. Lion Real Estate Group focuses on acquisition of value-add and opportunistic multifamily and creative office properties by leveraging its principals\xe2\x80\x99 experience in order to create value for its investors through renovation, repositioning, better management and optimum capitalization of its properties. Lion has an entrepreneurial team that possesses a track record in the execution of sophisticated investment strategies and has been a part of more than $1.2 billion of joint venture, equity and mezzanine real estate transactions. The firm currently owns and operates 5,400 units across twenty-four multifamily properties located in the Los Angeles, Nashville, Dallas, Austin, and Atlanta areas.

Lion Real Estate Group - BENEFITS OFFERED:

• Medical Insurance (77% of employee/dependent premium paid by Lion)
• Dental Insurance (99% of employee premium paid by Lion)
• Vision Insurance (99% of employee premium paid by Lion)
• Voluntary Plans, including Life/AD&D, Accident, Critical Illness, Disability, Hospital Indemnity, and Pet Insurance
• Third-Party Dedicated Benefits Concierge (TouchCare)
• 401(k) Retirement Savings Plan (6% Company Match)
• Paid Time Off Policies:

• Vacation
• Sick Leave
• Bereavement Leave
• Inclement Weather
• Holidays (New Years Day, MLK Day, Presidents Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Indigenous People\'s Day, Thanksgiving Day, Day after Thanksgiving, Christmas Eve, Christmas Day, Yom Kippur, Rosh Hashanah)
• Paid Parental Leave
• Employee Assistance Program
• Perks and Rewards Program through Fond.com

Marketing Manager - SUPERVISORY RESPONSIBILITIES:

• Recruits, interviews, hires, and trains new direct-report positions (i.e. On-site/Regional Leasing Managers, depending on staffing needs)
• Provides constructive and timely performance evaluations of direct reports in accordance with company policy
• Handles discipline and termination of direct-report employees in accordance with company policy

Marketing Manager - ESSENTIAL FUNCTIONS:

• Maintains thorough product knowledge of the properties in assigned portfolio and competitors.
• Maintains knowledge of all pertinent rules and regulations applicable to the position, including but not limited to Fair Housing, state/local regulations, and Company leasing procedures
• Collects and analyzes market surveys produced by properties and makes adjustment recommendations for market rates and specials offered.
• Participates in property takeover/onboarding marketing process, ensuring all marketing-related tasks are prepared to launch timely.
• Develops marketing training curriculum and strategic property-level marketing plans to meet leasing and occupancy goals and ensures plans are effectively communicated to onsite team members and performance is tracked.
• Trains on-site staff on appropriate marketing mediums and implementation, including at property take-overs and lease ups.
• Point of contact for marketing-related support tickets while creating efficiencies and standardizing operating procedures when appropriate.
• Develops and implements effective marketing programs including social media campaigns and traditional marketing methods both on and off-site for current and future residents
• Understands regional trends, including "latest and greatest" marketing strategies
• Maintains company\xe2\x80\x99s online reputation by replying to reviews, promoting positive reviews, responding to negative feedback
• Directly maintains marketing campaigns such as craigslist posting, website management, on-line reputation management sites, etc. with the assistance of on-site leasing staff
• Obtains bids and establishes marketing contracts with vendors
• Analyzes digital marketing campaign performance through reporting and investigates competitor online positioning to optimize digital campaigns and ensure maximum engagement is achieved.
• Leads auditing projects ensuring advertising and digital platforms are reviewed and fully optimized, while overseeing a marketing program for onsite teams.
• Completes on-site audits of leasing activities including YARDI data and lease files.
• Creates and implements creative design projects and collateral production at the property and brand-level
• Collaborates with other departments to launch company events and employee recognition initiatives.
• Manages and assists with the leasing activities at properties that are temporarily short-staffed or in need of staff development
• Oversight of leasing activity at properties in struggling markets or that may otherwise be considered in need of leasing and marketing assistance.
• Responsible for day-to-day communications with Supervisor and ensuring all reporting and tasks are completed on time.
• Maintains regular and consistent attendance according to required work schedule decided by the Company.
• Represents the Company in a professional manner at all times.

Marketing Manager - REQUIRED SKILLS/ABILITIES

• Excellent verbal and written communication skills. (English)
• Excellent interpersonal, customer service, and negotiation skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Team player with excellent leadership skills.
• Ability to work independently, prioritize duties, manage time efficiently, and multi-task.
• Ability to function well in a high-paced and at times stressful environment.
• Ability to maintain sensitive and confidential information.
• Ability to build and maintain strong prospect/resident and vendor relationships
• Advanced/Expert proficiency with Microsoft Office, particularly Excel, PowerPoint, and Word.
• Must be proficient in Yardi, or similar property management software
• Proven knowledge of apartment-specific and social media marketing platforms in a business setting (i.e., Zillow, Apartments.com, Craigslist, Rent Path, Facebook, Instagram), including content creation and active engagement

Marketing Manager - EDUCATION & EXPERIENCE:

• High School Diploma or equivalent
• Bachelor\xe2\x80\x99s degree in marketing or related field preferred, but not required
• 2+ years of leasing experience in property management
• 5+ years direct marketing experience

Marketing Manager - REQUIRED TRAVEL:

• Must have a valid driver\xe2\x80\x99s license. Regular travel to local properties required with personal vehicle.
• Regular Travel (including air travel) to other markets to assist at properties and/or takeovers.

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Lion Real Estate Group