Job Description

The Marketing Manager is a dynamic and strategic leader who amplifies the credit union brand, deepens member engagement, and tells the compelling story of our credit union and its members. This role is ideal for a creative leader who thrives on innovation, collaboration, problem-solving, data-driven decision making, and purpose-driven marketing.

Brand Strategy & Storytelling

Develop and execute integrated marketing strategies that reflect the credit union's mission, values, and member impact. Craft compelling narratives that highlight member success stories, community involvement, and the credit union's differentiators. Ensure brand consistency across all channels and touchpoints. Organize credit union events, manage press releases, and host member experiences to promote credit union values and impact.

Innovation & Member Experience

Leverage emerging technologies and data insights (both quantitative and qualitative) to create personalized, relevant, and engaging member experiences that differentiate the credit union. Champion digital transformation initiatives that enhance marketing effectiveness and member satisfaction. Collaborate with cross-functional teams to align marketing with product innovation and service delivery.

Campaign and Budget Management

Lead multi-channel campaigns (digital, print, social, events) to drive awareness, acquisition, retention, and growth. Monitor performance metrics and optimize campaigns based on data-driven insights. Develop and manage marketing budget to maximize efficiency and ROI.

Team Leadership & Collaboration

Manage and mentor marketing staff, fostering a culture of creativity, accountability, excellence, and continuous improvement. Collaborate with internal departments (e.g., Member Services, Lending, IT, Community Development) to support strategic goals and initiatives. Optimize use of external resources and vendors to drive strategic marketing efforts that enhance ROI and meet growth goals.

Compliance & Risk Mitigation

Ensure all marketing materials and campaigns comply with applicable regulations (e.g., NCUA, CFPB, CAN-SPAM, ADA). Collaborate with Compliance team to review and approve marketing content and disclosures. Stay current on regulatory changes affecting marketing/advertising in financial services, and monitor marketing activities for reputational risk and implement controls to mitigate exposure. A

differentiated brand experience

that resonates with current and prospective members. Increased

member engagement and loyalty

through authentic storytelling and personalized engagement. Enhanced

marketing ROI

through innovative tools, analytics, and agile campaign execution. Strong

community presence

and alignment with the credit union's mission and values. Marketing practices that are

compliant, ethical, and risk-aware

Bachelor's degree in Marketing, Communications, or related field (Master's preferred) OR an equivalent combination of education and experience.
2. Minimum five (5) years of progressive marketing experience, including 2 or more years in a supervisory or leadership role, preferably in financial services and/or mission-driven organizations.

Proven success in brand strategy, digital marketing, and team management. Excellent communication, storytelling, and project management skills. Passion for community impact and member-centric service. Strong analytics capabilities to support data-driven decision making. Familiarity with financial services regulations and marketing compliance requirements.

Strategic Thinking

- Ability to align marketing initiatives with organizational goals and member needs

Innovation Orientation

- Embraces emerging technologies and trends to enhance marketing impact

Collaboration & Influence

- Builds strong relationships across departments and with external partners

Analytical and Business Acumen

- Uses data to drive decisions, measure success, maximize ROI, and optimize performance

Project Management

- Manages multiple initiatives with precision, meeting deadlines and budgets

Member-Centric Mindset

- Deep understanding of member needs and how to serve them meaningfully

Adaptability

- Thrives in a fast-paced, evolving environment with a proactive and flexible approach

Leadership

- Inspires and develops team members, fostering a culture of creativity and accountability

Risk Management

- Identifies potential risks in marketing practices and proactively mitigates them Indoor office environment with standard equipment use. Occasional lifting, up to 30 pounds; push and/or pull up to 50 pounds. Frequent standing, walking, and verbal communication. Frequent visits to other branches across the island and some travel outside of the island as needed. Occasional evening and weekend work required.
Job Type: Full-time

Pay: $60,000.00 - $115,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Life insurance Paid time off Referral program Retirement plan Vision insurance
Work Location: In person