Job Description

We are seeking an experienced Marketing Manager to lead all marketing efforts for a Florida-based roofing company specializing in luxury residential and large commercial projects. This is a full-time, on-site role in Fort Myers, FL, suitable for a candidate with 5-10 years of marketing experience. As a solo marketing lead, the Marketing Manager will function as a one-person marketing department - developing strategy and executing a wide range of marketing activities to drive brand awareness and lead generation.

Key Responsibilities

Develop and implement comprehensive marketing plans to promote the company's roofing services.

Create and manage engaging content for social media platforms, including content planning and weekly posting.

Design marketing materials and visuals for trade shows, brochures, presentations, and more.

Oversee website content and performance; implement SEO strategies to improve rankings and lead generation.

Plan and execute digital advertising campaigns (Google Ads, Facebook Ads) and manage budgets.

Develop email marketing campaigns and manage CRM for lead nurturing.

Coordinate trade show booth design and logistics for industry expos and events.

Track key marketing metrics and prepare monthly performance reports.

Collaborate with sales and leadership to align marketing efforts with business goals.

Manage the marketing budget and evaluate ROI across campaigns.

Qualifications & Skills

5-10 years of professional experience in marketing.

Bachelor's degree in Marketing, Business, Communications, or related field preferred.

Proficiency in social media management, SEO, Google Analytics, and digital advertising platforms.

Skilled in Adobe Creative Suite or similar design tools for creating marketing materials.

Strong copywriting and verbal communication skills.

Ability to manage multiple projects and work independently.

Creative and data-driven with a passion for developing brand presence.

Willingness to travel occasionally for trade shows or events.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

Paid time off
Work Location: In person