Job Description

Please note: Candidates for this position are expected to reside in Georgia

The Marketing Manager is responsible for creating and executing the strategy & tactics that deliver business results at or above expectations for the company. This is a hands-on role that will require an individual willing to work with limited staff.

Marketing Manager will actively participate in all business planning efforts (marketing plan, annual operating plan, monthly/quarterly operating reviews, etc.) including market research, analysis, providing insights, presentation creation and delivery.

This role will spend considerable time interacting with the sales department and field support to capture key insights that will drive planning and actions. Position will be the primary voice representing the marketing needs of the to the rest of the company.

Job Functions:

Provide leadership, direction, management and development to the Leadership team, functional departments, and the rest of the marketing department. Develop, define/refine and implement the marketing plan to support the achievement of the U.S. AOP and product placement targets. Establish key performance indicators to measure program effectiveness and track trends. Maintain and expand a deep understanding of the competitive market and establish productive relationships with key customers and customer groups. Ensure effective product positioning is in place and work with learning and development to ensure knowledge/capability levels are reached with the appropriate commercial personnel. Prepare and at times present business updates for monthly/quarterly operating reviews, board meetings and customer presentations & events. Drive engagement and market knowledge through field travel, internal relationships, customer visits, trade shows and attendance of sales team meetings and effective communication. Organize, plan and deliver exceptional experiences for annual sales meetings and key trade shows.

Customer Excellence

Gathering customer satisfaction data to inform marketing strategy decisions. Effectively and regularly assess and articulate customer needs to appropriate departments/functions to steer improvement and development of products and services. Monitor NPS scores for U.S. and ensure appropriate communication and action plans are in place. Incorporate company Core Values into all department functions and responsibilities.

Critical indicators of Marketing Manager success

Provide direction and development to marketing organization inclusive of aggressive attainment of performance objectives (revenue, margin and market share). Maintain and build upon market position. Develop commercial operating plan and tools/value proposition to differentiate and achieve higher than market rate growth. Work effectively and collaboratively with executive staff to achieve desired objectives.

Required Qualifications

BS or BA; MBA is preferred. Minimum of 5+ years in a marketing management role. Sales, Training, Sales Management, Business Development, Corporate Accounts or other non-Marketing experience strongly preferred. Demonstrated experience on market strategy, marketing communications, market segmentation, tool development, customer engagement and successful tactical execution. Proven track record of achievement. Performance excellence in upstream/strategic marketing organization inclusive of voice of the customer, market research, defining market needs. Ability to segment markets and customers and previous successful record of achievement in developing marketing and sales strategies to optimize existing product market penetration, introduce new products and capitalize on opportunities. Prior extensive experience in Marketing/Business Plan development & execution, distribution channels, planning, forecasting, monitoring market share and customer satisfaction and measurement against P&L goals. Should have an ability to establish systems to measure success of all programs and training directed to the sales organization. High organization and customer engagement; ability, desire and proven impact on commercial success internally and externally. High energy; driven; collaborative; highest integrity and ability to get the most out of her/his organizations. Past successes leading large-scale, strategic projects with a high level of success. Should have experience interfacing with highly motivated, decisive senior leadership. Must be an adaptable, analytical, strategic thinker with excellent interpersonal skills. Superior problem-solving skills and demonstrated aptitude for managing and developing personnel. Experience with financial modeling, forecasting and budgeting. The ability to work in a matrix organization with cross-functional teams is required. Excellent presentation, oral and written communication skills are required. The ability to converse clearly and knowledgeably with key opinion leaders, internal and external stakeholders is essential. Must appreciate and be effective in a team-oriented atmosphere with a desire to be a part of a fast-moving, dynamic leadership team. Personable but strong leader who can put together organizations and get the most out of his/her people. Strong results orientation and change agent. Must be fair, balanced, resilient, decisive and of high authenticity and integrity. Ability to build strong relationships across a wide spectrum of internal and external parties including executive leadership & partners. Strong leadership and team development skills: Ability to resolve issues related to staffing, performance, and discipline.

Desirable Traits and Skills

Ability to flourish in a fast-paced and dynamic environment. Strong results orientation and change agent. Must be fair, balanced, resilient, decisive and of high authenticity and integrity. Strong written and oral communication skills as well as the ability to give presentations to a wide spectrum of audiences, both internally and externally. Ability to build strong relationships across a wide spectrum of internal and external parties including executive leadership & partners. Ability to interact effectively as a member of the leadership team, contributing to company issues beyond operations. Ability to work at both strategic levels and day-to-day levels with sales, marketing, operations, QA/QC, HR, distribution, customer support, and finance. Strong leadership and team development skills: Ability to resolve issues related to staffing, performance, and discipline.
This is a Hybrid role, based in Duluth, GA.

Job Type: Full-time

Pay: $100,000.00 - $115,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Life insurance Paid time off Professional development assistance Referral program Vision insurance
Experience:

Marketing: 5 years (Required)
Work Location: Hybrid remote in Duluth, GA 30096