Job Description

Position Summary

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Charlotte's Coffee House is seeking a strategic and creative Marketing Manager to lead brand awareness, customer engagement, and marketing execution across all locations. This role is responsible for developing and implementing marketing initiatives that drive traffic, strengthen community presence, and support business growth. The Marketing Manager will collaborate closely with leadership and cafe teams to ensure brand consistency, effective promotion, and measurable marketing impact.

Key Responsibilities

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Brand & Campaign Strategy

Develop and execute marketing strategies that align with Charlotte's Coffee House's brand, values, and business goals, including seasonal campaigns, product launches, and community initiatives.

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Digital & Social Media Management

Oversee social media presence, website updates, and digital content, ensuring consistent messaging, visual identity, and engagement across platforms.

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Local Marketing & Community Engagement

Plan and coordinate local marketing efforts, including events, partnerships, promotions, and sponsorships, to increase foot traffic and strengthen community relationships.

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Content & Creative Oversight

Create or manage the creation of marketing materials, including graphics, signage, email campaigns, menus, and promotional assets, ensuring brand standards are upheld.

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Performance Tracking & Reporting

Monitor marketing performance metrics (engagement, traffic, conversions, ROI) and provide regular insights and recommendations to leadership.

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Cross-Functional Collaboration

Partner with leadership, cafe managers, and external vendors to align marketing efforts with operational needs, promotions, and growth initiatives.

Qualifications

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Proven experience in marketing, branding, or communications, preferably in retail, hospitality, or food & beverage Strong organizational, communication, and project management skills Creative thinker with the ability to balance strategy and execution Comfortable managing multiple initiatives in a fast-paced environment Proficiency with social media platforms, basic analytics, and marketing tools Ability to work collaboratively while also owning initiatives independently

Compensation & Benefits

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Hourly Rate:

$20-$22 per hour

Healthcare:

Subsidized health coverage

Fitness Perks:

Complimentary gym membership for employees attending 10+ sessions per month

Work-Life Balance:

Flexible scheduling and autonomy in planning

Career Advancement:

Opportunity to grow with a developing and expanding brand

Join Our Team

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At Charlotte's Coffee House, we believe great marketing builds genuine connections. If you're a creative, organized, and results-driven marketer who is passionate about storytelling, community, and brand growth, we'd love to have you join our team and help shape the future of Charlotte's Coffee House.




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