Job Description

Overview

We are seeking a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that align with our business goals. This role requires a strong understanding of digital marketing, content creation, and multichannel marketing approaches to effectively reach our target audience and drive engagement.

Duties

Develop and implement innovative marketing strategies across various channels, including SEO, social media, email marketing, and print advertising. Manage and optimize digital marketing campaigns, utilizing tools such as Google Analytics and Google AdWords to track performance and make data-driven decisions. Oversee content marketing initiatives, ensuring that all content is engaging, relevant, and optimized for search engines. Collaborate with sales teams to align marketing efforts with sales objectives, enhancing B2B marketing initiatives. Utilize Adobe Creative Suite to create compelling visual content for campaigns and promotional materials. Conduct market research to identify trends, customer needs, and competitive landscape to inform strategic decisions. Manage budgets for marketing initiatives while ensuring optimal allocation of resources across various channels. Implement marketing automation tools to streamline processes and improve efficiency in campaign execution. Analyze campaign performance metrics to assess effectiveness and adjust strategies as needed for continuous improvement. Lead cross-functional teams in product management efforts to ensure successful launches and market positioning.

Skills

Proficient in SEO, digital marketing, multichannel marketing, performance marketing, e-commerce strategies, and advertising sales. Strong knowledge of analytics tools including Google Analytics, for tracking campaign performance. Experience with WordPress for website management and content updates. Familiarity with HTML for basic web editing tasks is a plus. Excellent copywriting skills with the ability to create persuasive content that resonates with target audiences. Strong understanding of social media platforms, including Facebook Advertising for targeted campaigns. Ability to conduct thorough research to inform strategic planning and decision-making processes. Proven experience in budgeting and resource allocation for effective campaign management. Strong interpersonal skills with the ability to collaborate effectively across departments. Join us as we continue to innovate in the marketing space! If you are passionate about driving results through effective marketing strategies, we encourage you to apply for this exciting opportunity as a Marketing Manager.
Job Type: Full-time

Pay: $60,040.37 - $70,489.48 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance
Ability to Commute:

Charleston, SC 29401 (Required)
Ability to Relocate:

Charleston, SC 29401: Relocate before starting work (Required)
Work Location: In person