Job Description

ROLE SUMMARY

The Patient Marketing Frameworks and HCP/Account Marketing Excellence Frameworks roles, are opportunities to set the stage and define how best-in-class marketing is done at Pfizer, in support of building and sustaining Pfizer\xe2\x80\x99s commercial powerhouse position.

This is a new role in Biopharma, directly reporting into the Marketing Model and Standards Lead and will be responsible for ensuring practical application to a best in class innovative and modern marketing model that elevates marketing planning and execution at Pfizer, global in scope and across all customer segments for launch and inline products.

Success in this role will include:

• Deploying consistent and clear guidance for how to implement best in class marketing for all inline and launch assets, incorporating both the art and science needed for breakthrough marketing
• Establishing a pathway for how marketing gets done at Pfizer in order to achieve marketing and launch excellence (i.e., meet or beat the bar of excellence)

ROLE RESPONSIBILITIES

• Define and create a distinctive and competitive marketing frameworks to drive consistent application of the Pfizer marketing model that will be implemented with all marketers at Pfizer (applicable for HCP, Account customers, or Patient marketing); These frameworks will define a best-in-class marketing approach for all components across the discipline of marketing (i.e. insight generation, brand or launch strategy, brand positioning, creative and messaging, omnichannel execution)
• Assess and integrate innovative methods and tech driven marketing capabilities, partnering with external experts to strategically build and evolve the Pfizer marketing frameworks
• Ensure best in class marketing standards for all Pfizer launch and inline products at a global scale
• Continually advance the Pfizer marketing frameworks based on outcomes and progress against benchmarks to ensure that the marketing model is cutting edge (eg. GLocal application, for new technology/platforms, etc)
• Identify, activate and engage a network of CMO and Biopharma to validate and deploy marketing model (e.g., Across Marketing Excellence CMO, Media, Business, Analytics, Ops, Global and Local brand teams, Medical and PHI)
• Act as a key enabler in building a strong culture and driving the CMOs excellence agenda by defining best in class marketing

BASIC QUALIFICATIONS

• Bachelor\'s degree
• At minimum 10 years of US marketing experience, with a passion for the craft of marketing
• Understanding of all elements and levers that drives marketing performance; ability to be visionary, yet practical to drive marketing performance
• Experience in creating and executing marketing strategies in major markets with accountability for decisions and business outcomes; experience with launch brands
• Track record of strong networking and working collaboratively externally, across functions and geographies
• Role model for PFE Values (Courage, Excellence, Equity, Joy)
• Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
• Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
• Strong writing, presentation and influencing skills
• Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines
• Strong project and time management and organizational skills
• Discretion and trustworthiness in dealing with confidential information
• Ability to manage and coach direct reports and agile teams

PREFERRED QUALIFICATIONS

• Advanced degree in marketing or marketing related discipline
• Minimum of 10 years of marketing management experience
• Broad knowledge of Life Sciences and healthcare ecosystems
• Role will be responsible for multiple geographies, and requires flexibility to work with US time-zone on regular basis

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

• Role will be responsible for multiple geographies, and requires flexibility to work with US time-zone on regular basis

Other Job Details:

• Last Date to Apply for Job: April 21, 2023
• Additional Location Information: NYHQ, US or UK \xe2\x80\x93 Any Pfizer site

The annual base salary for this position ranges from $185,800.00 to $309,600.00. In addition, this position offers an annual bonus with a target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Salary range does not apply to the Tampa, FL location.

Relocation assistance may be available based on business needs and/or eligibility.






































Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.









Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider\xe2\x80\x99s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.









EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
Marketing and Market Research
#LI-PFE