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Marketing Director, Subscription Strategy, Barron\'s Group
The Marketing team is responsible for growing the subscriber base of Dow Jones products globally, across WSJ, Barron\'s, MarketWatch and Investor\'s Business Daily. Within the Marketing organization, this hybrid role sits in the Subscription Strategy team, which set plans and priorities for each line of business and the key strategic focus areas, and is responsible for delivering on circulation volume and revenue targets.
Reports to:
VP, Barron\'s and Bundle Subscription Strategy
Role Overview
This brand new hybrid role will be responsible for helping define the marketing and strategic programs associated with Barron\'s Group (primarily Barron\'s and MarketWatch) subscriptions, and for driving their ultimate performance against goals. Ensuring that Barron\'s Group (BG) strategy is translated into cohesive and impactful programs and projects means leveraging the full marketing organization to promote these products, but also wider Dow Jones departments. The Director will partner with many teams within marketing (brand and performance marketing, paid media, data science and analytics), as well as outside of marketing (customer service, product, technology, finance, legal, operations, customer insight, enterprise sales and editorial) to align all areas of the business on working toward the same strategic goals.
You will:
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