Job Description

Job Purpose

Responsible for developing a personality for McDonald's of Guam and Saipan as a brand by communicating the brand message using a number of different communication methods such as advertising and promotions which are used to give the brand its recognizable face.

Primary Duties and Responsibilities

In addition to following McDonald's policies and procedures, principal accountabilities and primary duties/responsibilities include, but are not limited to:

Planning and Strategy (Enhancing the Brand)

Strategize marketing plans and calendar for markets using historical sales information in conjunction with Hawaii and National programs Gather and present data/statistics on McDonald's exposure and effectiveness on all media and discuss allocations to TV, radio, print. Gather data and information on all Guam community events taking place within the year and takes this into consideration when making recommendations for the Marketing Calendar Track activity in terms of growth, promotions, menu item costs and advertising as needed. Gather, analyze, and provides accurate, relevant, and timely information to President regarding all local, regional and national promotions Utilize company web applications to gather sales and product movement data

Marketing Calendar Development

Create presentation/materials for annual meeting. Attends and actively participates in meeting to ensure unified marketing plan for JCA Organization. Identify previous year's stores performance and present creative ideas to increase sales, transaction count and average check for both markets and to strengthen the McDonald's brand position Based on Marketing plan, develops budget allocation among various media outlets Assists in the development of Marketing Plan for the year

Marketing Coordination W/ Media Outlets

Develop strong relationship with media contact person to enhance our access to Media exposure Purchase media according to approved budget allocation and ensures expenditures are within the budget Places various media using McDonald's approved media standards and provides specific instruction to media contact regarding standards If needed, arranges for McDonald's media script to be available for use by local media affiliates Inform media outlets immediately whenever promotional products are out and verifies that instruction to stop advertisement on radio/tv is followed immediately In the event of a natural disaster such as typhoons, takes immediate action to inform media outlets of adjusted store hours

Marketing Execution (In Store)

Attends Taste & Train for all new product promotions Ensures that each store receives signage before the start of each promotion and ensure promotional signage is in its approved location. Takes action if POP isn't received on time Communicates approved marketing promotions to all GM's and Area Supervisor in a timely manner, including specific expectations for all new promotions At the start of and during the duration of each promotion, closely monitor various broadcast to ensure compliance w/ approved media schedule and that they are timed with the promotion Tracks promotional product usage. At end of promotion, communicates to deactivate menu item keys. Immediately reports inventory/supplies issues or potential issues to GM's and Area Supervisor. Makes sound recommendation for action plan

Marketing Execution: EOTF

Schedule digital POP download to indoor and outdoor digital menu boards prior to Go Live Date for all promotions. Visits stores to verify correct download. Ensures All menu boards meets McDonald's standards in terms of overall appearance, placement and maintenance Ensure removal of all promotional spots on DMB and print signage at the end of each promotion

Local Store Marketing

Assist General Manager in creating LSM to improve sales, TC and average check. Creates LSM plan to build sales Communicate all LSM ideas/plans to Supervisor in a timely manner and communicates approval to GM If necessary, place and create LSM local media spots Order and approve creative for local promotion POP Ensure local media coverage on store events including LSM

Public Relations/Events

Plan & coordinate McDonald's-sponsored PR events and ensures event organization and success. Attends and communicates to all media outlets on behalf of the organization. Receive, review and organize all incoming solicitation letters for community events. Presents summary report to President and recommendation for sponsorship Publicize employee accomplishments on newspaper Coordinates with local charities and businesses for donations/fundraising/tie-in promotions to increase brand awareness

Purchasing

Consolidate General Managers' orders to fit containers for frozen, chill, grocery, paper and ops supply weekly Communicate with Warehouse Supervisor regarding upcoming promotions, container schedules and deadlines, shortages Send and coordinate with Distribution Center (DC) all orders weekly and other documents such as required by Customs for clearance. Send all necessary documents to trucker for port clearance Work with vendor on time extensions if necessary, customs schedule, ships status if delayed, etc. Focus on reduction of freight, detention, waste, over stock and understock with General Managers and with LTOs. Effectively monitor product movement (especially on LTOs) and reports to GM's, Area Supervisor and President In the event of excess or limited products, proactively analyze, prepare and present the best recommendation and action plan to minimize loss or waste of product; or in the event of limited supplies, create action plan to ensure stores do not run out of product Willingly provides assistance to markets in the event of product shortage/excess products Completes purchasing orders based on build-to

Required Skills/Abilities

To effectively perform the duties of a Marketing Coordinator, the individual must be able to demonstrate a number of competencies that are essential to the position, which include:

Must be adept at problem-solving, including being able to identify issues and resolve programs in a timely manner Possess excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy Must be fluent in the basics of using Microsoft Office (Microsoft Word, Excel, PowerPoint, etc.) Must be able to quickly adapt to a fast-paced environment Must be able to communicate clearly, both written and orally, as to communicate with employees, members of the management team, and in group presentations and meetings Must be able to effectively read and interpret information, present numerical data in a resourceful manner, and skillfully gather and analyze information Must be able to prioritize and plan work activities as to use time efficiently Must be organized, accurate, thorough, and able to monitor work for quality Must be able to get tasks/assignments done when provided a deadline Must be dependable, able to follow instructions, respond to management direction, and must be able to improve performance through management feedback

Work Hours

Must be able to work Monday through Friday 8:30a.m. to 5:00p.m. Must be able to come in early and stay back as needed. Must be able to work overtime and weekends as needed.

Education/Experience

Bachelor's degree in related field preferred (e.g. Marketing, Communications, Public Relations or business) Prior related office experience required 5 years experience in Marketing & Minimum 2 years' experience as a Marketing Coordinator / Manager

Physical Requirements

Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times.
Job Type: Full-time

Pay: $35,000.00 - $40,000.00 per year

Benefits:

401(k) Dental insurance Employee discount Health insurance Paid time off Referral program Vision insurance
People with a criminal record are encouraged to apply

Education:

Bachelor's (Preferred)
Experience:

Marketing management: 2 years (Required)
Ability to Relocate:

Tamuning, GU 96913: Relocate before starting work (Required)
Work Location: In person