Job Description

Job Summary

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a pivotal role in supporting our marketing initiatives, enhancing brand awareness, and driving sales through various channels. This position requires a blend of creativity and analytical skills to execute effective marketing strategies that resonate with our target audience.

Duties

Assist in the development and implementation of marketing campaigns across multiple platforms, including email marketing, print advertising, and social media. Collaborate with the sales team to create promotional materials that effectively communicate product benefits and drive customer engagement. Manage content updates on the company website using WordPress, ensuring all information is current and aligned with marketing goals. Utilize Google Analytics to track campaign performance and generate reports that inform future marketing strategies. Conduct market research to identify trends, customer preferences, and competitive landscape insights. Support e-commerce initiatives by optimizing product listings and enhancing user experience on digital platforms. Write compelling copy for various marketing materials, including newsletters, blog posts, and advertisements. Coordinate events and promotional activities to enhance brand visibility and customer interaction.

Requirements

Bachelor's degree in Marketing, Communications, or a related field is preferred. Proven experience in marketing or sales roles with a strong understanding of digital marketing strategies. Proficiency in email marketing tools and techniques. Familiarity with print advertising processes and best practices. Knowledge of WordPress for website management; HTML skills are a plus. Experience with e-commerce platforms is desirable. Strong copywriting skills with the ability to create engaging content tailored to diverse audiences. Proficiency in Google Analytics for data analysis and reporting purposes. Excellent organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. Strong communication skills, both verbal and written, with a keen attention to detail.
Join us as we strive to elevate our brand presence and engage our customers through innovative marketing strategies!

Job Type: Part-time

Work Location: In person