Job Description

Description:

As a vital member of the MIEC Marketing team, the Marketing Coordinator will be involved in implementing dynamic marketing strategies, supporting campaign development, and bringing creative ideas to every initiative - including promotional event planning and logistics, direct mail campaigns, email marketing, digital and print advertising, and social media. By helping track results and develop quality leads through a variety of marketing channels, you'll be at the heart of our efforts to grow and succeed. This position plays a critical role in the development and successful execution of MIEC marketing initiatives, offering the opportunity to make a real difference in how we reach new customers and share MIEC's story.


Get a sneak peek into MIEC's positive employment culture by following this link to a video about MIEC!

LOCATION:

This position can be hybrid or in-office at our MIEC office located in Oakland, California. This position requires limited travel from time to time, including overnight stays.

COMPENSATION

Salary based on experience:

Hiring range for San Francisco Bay Area: $35.83/hr to $47.77/hr (based on a 37.5-hour workweek)

MIEC offers competitive compensation commensurate with experience and a comprehensive benefits package.


MIEC is an EEO employer, we enjoy diversity in our staff, insured and business partners.

BENEFITS

401(K) + Pension Plan Health Insurance Vision and Dental Insurance Generous Paid Time Off Plans

WHAT YOU'LL DO

Collaborate to support marketing projects and initiatives, coordinate marketing events, optimize targeted email campaigns, and manage company content on our website and other social media platforms. Coordinate the scheduling, content development, production and delivery of various internal/external editorial publications and advertising campaigns including e-newsletters, social media campaigns; working with strategic partners to secure marketing material, advertising, and marketing opportunities. Support the development and promotion of digital content assets and webinars, and assist in the production of artwork, sourcing images, print buying and checking copy. Coordinate with team members to track and manage our marketing database, user interface to online resources, corporate literature, business system materials, and promotional items. Develop and monitor various marketing metrics and provide regular analytics reports to enhance engagement, maximize ROI, and track campaign performance.

Requirements:

WHO YOU ARE:

An enthusiastic and self-directed contributor who is skilled at managing multiple priorities with great attention to detail, within time-sensitive deadlines. A flexible collaborator who has a demonstrated customer service focus with all levels of internal and external stakeholders. A strong communicator with excellent written and editing skills; able to support and deliver presentations in a variety of formats, and apply graphic design principles in print and digital environments. An organized planner and administrator with a solid understanding of marketing project planning and coordination, and skilled in gathering, interpreting, and applying data to support effective strategy development. A motivated self-starter with a working knowledge of relevant social media platforms, digital campaign planning and implementation, and printing and production methods.

WHAT YOU'LL BRING:

Education:

Bachelor's Degree in Business, Marketing, Communications, Public Relations or related field preferred.

Licenses:

A valid driver's license required.

Experience:

The ideal candidate will join us with:

A minimum of three (3) years of experience in supporting marketing operations with a corporation, nonprofit, or public relations firm, (extra points for medical malpractice insurance industry experience!). Experience building out and implementing internal marketing support processes - for example, experience with requests for assistance, metric measurements, and conference requests. One (1) year of experience in general marketing strategy and execution - this might be in traditional marketing, digital marketing, search engine optimization, pay-per-click advertising, and/or social media. An understanding of professional liability insurance is preferred, though not expected.

Digital Skillsets:

Our ideal candidate will be a digitally fluent contributor, comfortable in a range of virtual environments and skilled with marketing, creative, and office software.

Skilled in Microsoft Office Suite including Excel, Powerpoint, Visio, Word, and CoPilot. Working knowledge of Google analytics, Google Adwords, Facebook Small Business Advertising, LinkedIn Advertising, etc. Understanding of Adobe Creative Suite.

About MIEC:

MIEC was founded in 1975 in the depths of the malpractice crisis by physicians and their medical societies when insurance was largely unavailable to the healthcare community. As the West's first truly physician-owned medical professional liability insurer, MIEC has always been guided by the desire to protect physicians and other healthcare professionals from malpractice risks and committed to a long-term philosophy of business conduct that ensures such a crisis never happens again. We exist to foster enduring partnerships within the healthcare community by serving members through a philosophy of vigorous protection and high value, delivered by people who care. As a member-owned exchange Headquartered in Oakland, CA, MIEC now insures more than 7,400 physicians and other healthcare professionals in 4 states, with regional claims offices in Idaho, Alaska, and Hawaii. MIEC has consistently adapted to meet the changing needs of healthcare delivery and continually seeks to reinvent medical professional liability through effective partnership, innovative insights, and dynamic risk solutions.