Job Description

Overview

We are seeking a dynamic and detail-oriented

Marketing Coordinator

to join our marketing team. This role is ideal for a proactive professional with a strong background in digital marketing strategies, content creation, and multichannel campaigns. The Marketing Coordinator will play a key role in developing and executing marketing initiatives that enhance brand visibility, drive engagement, and support sales growth across various platforms. Candidates should possess a solid understanding of SEO, social media marketing, advertising sales, and analytics tools, with the ability to manage multiple projects efficiently in a fast-paced environment.

Duties

Develop and implement comprehensive marketing strategies across digital channels including social media, email marketing, and e-commerce platforms. Manage content creation and copywriting for websites, blogs, email campaigns, and print advertising to ensure consistent brand messaging. Oversee social media marketing efforts on platforms such as Facebook, LinkedIn, and Instagram, including Facebook Advertising campaigns. Utilize marketing automation tools to nurture leads and optimize campaign performance. Conduct research on industry trends, competitors, and target audiences to inform marketing strategies. Manage advertising sales efforts by coordinating with sales teams and external partners to maximize reach. Use analytics tools like Google Analytics and Google AdWords to monitor campaign performance and generate actionable insights. Maintain and update WordPress websites using HTML skills to improve user experience and SEO rankings. Collaborate with product management teams to align marketing initiatives with product launches and updates. Assist in budgeting for marketing campaigns and track expenses to ensure efficient resource allocation.

Experience

Proven experience in digital marketing roles with a focus on SEO, social media marketing, content marketing, and multichannel campaigns. Hands-on experience with Adobe Creative Suite for content creation and design purposes. Familiarity with Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools. Knowledge of HTML, WordPress management, and basic coding skills is preferred. Strong research abilities combined with excellent copywriting skills for compelling content development. Experience in B2B marketing, performance marketing, print advertising, and e-commerce is advantageous. Ability to analyze data effectively to optimize campaigns and demonstrate ROI. This position offers an exciting opportunity for a motivated marketer eager to contribute innovative ideas while growing their expertise within a collaborative team environment.
Job Type: Full-time

Pay: $48,098.17 - $57,924.68 per year

Benefits:

401(k) Paid time off
Work Location: In person