WORK WITH US Service-Meets-Retail, Experiential Skincare Company A pioneer of experience-led, science-forward skincare destinations that transform your everyday. Our immersive locations (Fig Bars) offer an innovative range of 30-minute, best-in-class technology-driven facial treatments and medical aesthetics injections. Tailored by trusted medical professionals, delivering natural-looking results. Alongside a curated assortment of skincare products. As Marketing + Content Manager at Formula Fig, you will join a dynamic team that thinks strategically, iterates quickly, and communicates effectively. Your role will be to help build and grow the Formula Fig community and support our business units in their sales goals. You\'ll be responsible for developing and executing a content and marketing strategy that aligns with our brand values and goals. One of the unique things about Formula Fig is that we have built our community with zero paid digital media spend. We believe in the power of organic growth and will continue to prioritize this as we expand our reach. As the Marketing + Content Manager, you\'ll drive this growth by executing initiatives that spark conversations, encourage sharing, driving guests to Fig Bars. What a day as the Marketing + Content Manager might look like:
Manage hyper-local and global awareness campaigns
Manage and direct campaign lifecycles from planning to execution across all channels
Write copy, both marketing and steady-state, across all channels, which aligns with our brand voice + tone, capturing with clarity our value proposition
Collaborate and coordinate with the internal team, to produce engaging campaigns and content
Identify and build key partnership opportunities, execute influencer outreach, and track the results of outreach efforts
Drive direction and alignment with cross-functional teams
Prepare marketing activity reports and metrics for measuring program success
Required Skills & Experience
7 + years in at least one of these areas of journalism, marketing, business marketing, communications, or public relations
Understands the crucial benefits and uses project management tools consistently
Exceptional communication and presentation skills. With the ability to agilely collaborate across business units and with external partners
Proficient and passionate about short-form copywriting, with the ability to adapt to the Fig voice + tone across channels
Use data to inform and iterate while also having an innate understanding of guest behavior
Experience working with budgets and forecasting
A motivated and outgoing personality - energy is transferable!
What We Offer At Formula Fig, our people are at the forefront of our brand - every team member will make a meaningful contribution to our growing company. Fig provides equal employment opportunity (EEO) to all employees and applicants. We believe in providing an inclusive workplace where all individuals have the chance to succeed. #giveafig
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