Job Description

POSITION SUMMARY

The Marketing & Communications Manager directs the strategic planning, development, and implementation of the Phoenix Indian Center's marketing, branding, and communication initiatives. This role is responsible for supporting and enhancing the organization's public image, boosting awareness of programs and services, and maintaining consistent, high-quality communication across all platforms.



The position manages the Communications Team, assigning incoming projects, setting priorities, and making sure all deliverables match organizational goals and brand standards. Although this role is leadership-oriented, it also involves creative work, such as developing content, designing marketing materials, and hands-on project management when necessary. The ideal candidate is both strategic and practical, bringing creativity, organization, and initiative to every project.

MAJOR JOB FUNCTIONS:

Leadership & Management

Develop, implement, and assess the annual marketing and communications plan aligned with organizational goals. Oversee, mentor, and assess team members in the communications department. Assign incoming communication and marketing projects to team members according to capacity and expertise, while overseeing quality, deadlines, and results. Responsible for creating original content, writing copy, and designing creative materials as needed to support team workflow and meet deadlines. Manage contracts and relationships with external vendors (including but not limited to: designers, photographers, and media outlets). Set timelines, budgets, and performance metrics for all marketing and communication projects.

Branding, Design, and Content Creation

Manage brand identity to maintain consistent visuals and messaging across all materials and platforms. Supervision of the design and production of creative assets, such as digital graphics, advertisements, event collateral, print publications, and signage. Create new content and marketing materials as necessary, making sure they align with PIC branding guidelines and the organizational voice. Approve and coordinate the creation of multimedia content, including photography, video, and storytelling pieces that showcase community impact.

Marketing Strategy & Digital Communications

Develop and implement strategic marketing campaigns to promote programs, services, and events. Manage and update the Center's website, ensuring accessibility for users, content accuracy, and brand consistency. Lead social media strategy and supervise content creation, scheduling, analytics, and engagement across all platforms. Manage email marketing, newsletters, press releases, and public announcements. Monitor campaign performance, generate analytical reports, and offer data-driven recommendations for improvement.

Public Relations & Community Engagement

Act as the main point of contact for media inquiries and oversee relationships with press and community partners. Create media kits and talking points as needed for staff and leadership. Ensure the prompt promotion of the Center's events, including advertising, media outreach, and community calendar listings. Assist with organizational development campaigns and fundraising efforts through innovative strategies and communication initiatives.

Other Responsibilities

Manage the Center's photo and media library. Represent the Center at community events and external meetings as required. Carry out additional duties as assigned.

MINIMUM QUALIFICATIONS:

Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, or a related field. Minimum of five (5) years of experience in marketing, communications, or public relations, including at least two (2) years in a supervisory or management position. Demonstrated experience in graphic design using tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva. Proven track record of developing and implementing strategic marketing plans and evaluating campaign effectiveness. Excellent writing, editing, and storytelling skills with the ability to customize content for diverse audiences. Experience managing social media platforms, email marketing tools

,

and content management systems (CMS) such as WordPress or similar. Strong interpersonal, organizational, and project management skills with the ability to handle multiple priorities and deadlines. Ability to collaborate effectively across departments and with external partners. Must be willing to work occasional evenings and weekends for special events.

Preference:

In accordance with the Indian Preference Regulations, preference is given to American Indians. To claim American Indian preference, a copy of tribal affiliation must be submitted along with the resume and supplemental information form.

Note - All Staff Requirements

Must possess or be able to obtain a State of Arizona Department of Public Safety Fingerprint Clearance Card within 90 days. * Dependable transportation, a valid driver's license, and automobile insurance coverage that meets Center requirements.