Job Description

Position Details

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Position Information

Recruitment/Posting Title

Marketing & Communications Coordinator (Social Media)

Job Category

Staff & Executive - Advertising/Marketing/Public Relations/Communications

Department

CINJ-Communications

Overview

RUTGERS

CANCER

INSTITUTE

VISION

,

MISSION

,

AND

CORE

VALUES

VISION

Through our science, our evidence-based actions, our openness, and our respect for those we serve, we will advance cancer-focused research worldwide and reduce the burden of cancer in our catchment area. By engaging with and empowering our exceptionally diverse populations, and addressing their questions and fears, we will engender hope for cancer patients and their families and play a critical role in strengthening the fabric of our communities by gaining and protecting their trust and providing access to the outstanding oncology care each person deserves.

MISSION

Our mission is to accelerate scientific discovery focused on understanding cancer, innovating cancer treatment, and improving cancer prevention; to provide outstanding, novel, and compassionate patient care; to provide evidence-based and culturally informed education to physicians, nurses, researchers, staff, and the community; and to achieve cancer health equity in our state through outreach to and engagement of our extraordinarily diverse communities.

CORE

VALUES

Curiosity and Discovery: encouraging an environment of continuous inquiry, creativity, and innovation to generate new knowledge
Integrity: earning the trust of those we serve and each other through honesty, transparency, accountability, and continuous reflection
Collaboration: approaching all opportunities with an understanding that together we are better and can achieve more; promoting and maintaining an environment of teamwork and shared knowledge
Respect and Caring: consistently demonstrating caring, compassion, and respect through our words and actions

Perseverance: maintaining an unwavering commitment to our mission; embracing change, overcoming obstacles, and creating and recreating the path to achieve our goals

Posting Summary

Rutgers, The State University of New Jersey is seeking a Marketing & Communications Coordinator (Social Media) within the Communications Department of the Rutgers Cancer Institute.



The Marketing and Communications Coordinator (Social Media) is responsible for the management and success of all Rutgers Cancer Institute social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube and BlueSky) including the development and execution of social media strategies and plans to help achieve the strategic priorities of Rutgers Cancer Institute and the Oncology Service Line. These include but are not limited to the creation of videos, reels, graphics, and other engaging content.



The Marketing and Communications Coordinator serves as the content expert and lead for all oncology-related social media posts for the Oncology Service Line. The Marketing and Communications Coordinator (Social Media Manager) plays a key role in shaping the online voice of our Cancer Center by creating, curating, and managing high-quality digital content. This role supports the center's mission to educate, inform, and inspire patients, caregivers, donors, and the community through thoughtful and strategic use of social media platforms.



Essential Duties and Responsibilities Includes the Following:

Leads robust social media strategy, content creation, and execution for all Rutgers Cancer Institute platforms including Facebook, LinkedIn, Instagram, X/Twitter, and BlueSky. Develops and implements a social media strategy that is aligned with the center's strategic priorities and goals, including increasing patient volume, outreach, education, fundraising, and brand awareness. Monitors all Rutgers Cancer Institute social media platforms for engagement and public comments. Creates, curates, and manages content across all major platforms (e.g., Instagram, Facebook, LinkedIn, X/Twitter and YouTube). Responsible for continually increasing social media engagement and followers on all Rutgers Cancer Institute platforms. Serves as an oncology content expert and resource for the staff and faculty at Rutgers Cancer Institute and the marketing leads across the RWJBarnabas Health facilities. Works closely with the RWJBarnabas Health corporate social media team to ensure post amplification. Develops and executes strategic social media plan for major oncology conferences including but not limited to the ASCO and ASH Annual Meetings. Utilizes and leads physician-focused social media efforts as part of US News and World Report strategy. Creates standardized formats for promoting poster and oral presentations at international conferences on social media, as well as creating engaging content through videos, reels of the booth & photos throughout the conferences for posting on social media. Identifies and creates engaging content with doctors, researchers & other teams to promote their specific expertise. Considers ideas and produces videos of Rutgers Cancer Institute experts to promote services, awareness months, and other important topics and information. Designs and develops infographics for awareness months and other topics. Posts on Rutgers Cancer Institute platforms and share with site marketing leads at RWJBarnabas Health.

FLSA

Exempt

Grade

23S

Salary Details

Minimum Salary

65272.000

Mid Range Salary

78208.000

Maximum Salary

92772.000

Offer Information

The final salary offer may be determined by several factors, including, but not limited to, the candidate's qualifications, experience, and expertise, and availability of department or grant funds to support the position. We also take into consideration market benchmarks, if and when appropriate, and internal equity to ensure fair compensation relative to the university's broader compensation structure. We are committed to offering competitive and flexible compensation packages to attract and retain top talent.

Benefits

Rutgers provides a comprehensive benefits package to eligible employees. The specific benefits vary based on the position and may include:Medical, prescription drug, and dental coverage Paid vacation, holidays, and various leave programs Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options Employee and dependent educational benefits (when applicable) Life insurance coverage Employee discount programs

Position Status

Full Time

Working Hours

Standard Hours

37.50

Daily Work Shift

Work Arrangement

This position requires a fully on-site work arrangement.

Union Description

HPAE 5094

Payroll Designation

PeopleSoft

Seniority Unit

Terms of Appointment

Staff - 12 month

Position Pension Eligibility

ABP


Qualifications

Minimum Education and Experience

Bachelor's Degree in Marketing, Communications, Digital Communications, Media, Graphic Arts, or related Marketing degree plus three (3) years of demonstrated professional experience with managing social media channels. Equivalent experience, education and/or training may be substituted for the education requirements.

Certifications/Licenses

Required Knowledge, Skills, and Abilities

Must possess a high level of expertise in the following social platforms: Facebook, Instagram, LinkedIn, X/Twitter, YouTube and BlueSky. Must be proficient in the Adobe CS Creative Suite (including Photoshop, Premier Pro and Express), HootSuite, and Microsoft Office. Must possess excellent copywriting, communication, and storytelling skills as well as strong organizational and project management skills. Must have knowledge of photography and video production/editing. Must be highly motivated and possess a high degree of creativity. Must be team oriented, flexible, and focused on completing projects in a timely manner. Must be very organized and detail oriented and able to articulate concepts effectively, both verbally and in writing. Candidates should be able to work effectively with multiple constituencies. Ability to work independently and collaboratively in a fast-paced environment. Effective oral and communication skills. Must be computer literate with proficiency and working knowledge of database and reporting tools such as Microsoft Word, Excel, Access, and PowerPoint.

Preferred Qualifications

Experience creating content for social platforms, within a healthcare or nonprofit setting, preferred. Graphic design skills preferred (including knowledge of Canva and similar platforms). Experience working in a healthcare or academic environment is preferred. Experience working in a healthcare or cancer center preferred.

Equipment Utilized

Physical Demands and Work Environment

PHYSICAL DEMANDS:
Standing, sitting, walking, talking and hearing. No special vision requirements. Lifting up to 25 lbs.



WORK ENVIRONMENT:
Office environment. Moderate noise.

Special Conditions

Posting Details

Posting Number

25ST2361

Posting Open Date

Special Instructions to Applicants

Regional Campus

Rutgers Biomedical and Health Sciences (RBHS)

Home Location Campus

Rutgers University - New Brunswick

City

New Brunswick

State

NJ

Location Details

Pre-employment Screenings
All offers of employment are contingent upon successful completion of all pre-employment screenings.
Immunization Requirements
Under Policy 100.3.1 Immunization Policy for Covered Individuals, if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption. Additional infection control and safety policies may apply. Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying. Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate's offer of employment or disciplinary action up to and including termination.