Job Description

Introduction

The Global Client Marketing team develops and executes breakthrough solutions to our clients\xe2\x80\x99 marketing challenges by utilizing the full range of The Economist Group\xe2\x80\x99s resources. Working closely with the sales, content marketing, digital, and events teams, we work to make our clients a part of provocative conversations that inform global influencers.

We are currently recruiting a Marketing Associate to help develop advertising and sponsorship solutions, as well as help find new ways to open conversations and deepen relationships with clients. We are looking for a highly-motivated individual who is comfortable making complex programs easy to understand.

Accountabilities

In the role you would be expected to:

• Assist in developing original, integrated advertising and sponsorship programs in response to agency RFPs and requests from clients
• Ensure that marketing communications are clear and meet specific objectives; we want to continuously work to improve how we tell our story
• Command a thorough understanding of Economist Group capabilities and be a resource for information for other teams across the Group
• Constantly work to improve his or her understanding of the advertising and marketing landscape with the aim to stay at the forefront of the industry
• Identify new potential ways to utilize group capabilities to drive revenue growth
• Consistently produce clear, concise marketing programs and internal communication
• Help develop original proposals, both pro-active and in response to client RFPs that leverage the unique offerings of The Economist Group
• Develop clear, effective proposals in PowerPoint
• Be proactive in thinking of new ways that our team can drive revenue growth
• Demonstrate growth in understanding the marketing landscape
• Network throughout the Group in order to be an internal resource of information

Experience, skills and professional attributes

To succeed in the role you must have:

• 2 or more years of work experience required (publishing or advertising experience strongly preferred)
• Experience in corporate marketing or content marketing a plus
• Excellent writing skills
• Excellent proofreading/editing skills
• The ability to respond creatively to meet specific marketing objectives
• The ability to manage multiple ongoing projects, meet tight deadlines, and deliver for colleagues at many levels of the organization
• Knowledge of recent trends in the publishing and advertising industry in light of the rise in digital media

To succeed in the role you will be able to demonstrate:

• The ability to build relationships across all levels of the organization and functional areas for collaboration
• The ability to work in a fast paced, team-oriented environment
• The ability to be comfortable with and navigate through ambiguity and uncertainty in a complex environment
• An interest in The Economist and and understanding of our brand
• That you to have a point of view about the future\xe2\x80\x93 we are a small company and good ideas get noticed
• A genuine interest in the finance, tech, industry and luxury sectors
• A comfort with ambiguity \xe2\x80\x93 the publishing industry, as well as marketing at large, is in an ongoing state of change; this no different with our team

The Economist Group