Job Description

Job Summary

Join our dynamic team as a Marketing and Communications Specialist! In this vibrant role, you will be the driving force behind our marketing initiatives, crafting compelling narratives that resonate with our audience. You'll leverage your creativity and analytical skills to develop and execute innovative marketing strategies across multiple channels. Your expertise in digital marketing, content creation, and performance analysis will help elevate our brand presence and engage our customers effectively.

What you'll do

Develop and implement multichannel marketing campaigns that align with business objectives and drive engagement. Create captivating content for various platforms including social media, email marketing, blogs, and print advertising. Optimize website content using SEO best practices to enhance visibility and attract organic traffic. Manage social media accounts, crafting posts that engage followers while analyzing performance metrics to refine strategies. Utilize Google Analytics and other analytics tools to track campaign performance and generate actionable insights. Collaborate with sales teams to support advertising sales efforts through targeted marketing initiatives. Oversee budgeting for marketing projects, ensuring efficient allocation of resources. Stay updated on industry trends to innovate and adapt marketing strategies accordingly.

Basic qualifications

Proven experience in digital marketing, content marketing, or a related field. Strong copywriting skills with the ability to create persuasive messaging tailored to diverse audiences.

Preferred qualifications

Proficiency in Adobe Creative Suite for designing eye-catching visuals. Familiarity with WordPress for managing website content effectively. Experience in B2B marketing and e-commerce strategies. Knowledge of HTML to assist with website updates as needed. Understanding of marketing automation tools to streamline campaign processes.

Why you'll love it here

We are dedicated to fostering an environment where creativity thrives! Our team is passionate about innovation, collaboration, and personal growth. You'll find a supportive culture that values your contributions while providing opportunities for professional development.

Our benefits include:

Comprehensive health and wellness programs Opportunities for career advancement Flexible work arrangements Engaging team-building activities
Join us in making a difference through impactful marketing! Your journey starts here.

Job Type: Full-time

Pay: $46,500.00 - $52,000.00 per year

Benefits:

Paid time off Retirement plan
Education:

Associate (Preferred)
Experience:

Event marketing: 1 year (Required)
Location:

Fremont, MI 49412 (Preferred)
Willingness to travel:

25% (Required)
Work Location: Hybrid remote in Fremont, MI 49412