Marketing & Communications Manager

Fort Myers, FL, United States

Job Description

Type of Employment: Salaried (Full-time, exempt)
Salary: $40,000-$44,000 annual, dependent on qualifications, and a generous benefit package (health insurance, paid time off and retirement plan)
The Orchestra:
Now entering its 27th Anniversary season, the Gulf Coast Symphony (GCS) is one of the most dynamic and innovative orchestras in the United States. The primary goal of the Gulf Coast Symphony is to Create Community through Music. The organization boasts three primary performance groups: a full symphony orchestra comprised of both professional and auditioned community members, a fully professional chamber orchestra, and its jazz collective. High-quality performances with both world-renowned and emerging artists, a history of active community engagement, and commitment to arts education are cornerstone characteristics of the organization. Professionally managed and led, it produces fourteen to sixteen concerts each season in the premiere performing arts venue in Lee County, Florida, the Barbara B. Mann Performing Arts Hall, plus another 100 nights of concerts at its new, more intimate venue, and educational hub, its Music & Arts Community Center. Additionally, numerous educational outreach events, outdoor concerts, and other activities each year. GCS also runs MusicWorks! an after-school El Sistema program. The concert season includes musicals, ballet, classical, pops, opera, jazz, chamber music, world music and other genres. The GCS is committed to performing a broad variety of concerts and creating a diverse, innovative and balanced program of performances, events, community and education projects which reaches the widest possible public, year round. The organization has a current annual budget of $2.1 million dollars.
Central Role: The Gulf Coast Symphony seeks a Marketing and Communications Manager who manages, supports, and helps direct the marketing activities of GCS including advertising, direct marketing, and online marketing campaigns, as well as lead the grassroots sales efforts of the Gulf Coast Symphony in the areas of subscriptions, single tickets and group sales. The Marketing and Communications Manager will work with the GCS leadership and develop a strategic market plan to build, maintain, and manage the reputation and brand of the Gulf Coast Symphony.The Marketing and Communications Manager will manage the Digital Content Associate and external contractors, work closely with ticketing operations and the Executive Director and report to the Managing Director.
Responsibilities include, but are not limited to:

Advertising, Marketing & Promotion

  • In collaboration with the management team, create a comprehensive strategic marketing plan and work within established budgets, to implement that plan.
  • Manage Digital Marketing Associate and oversee digital media strategy and website as part of the overall marketing plan.
  • Coordinate media buys and project management for radio, tv, digital, and print advertising to maximize resources.
  • Serve as project manager for program books, direct mail pieces, season brochure, postcards, print ads, special event invitations and digital graphics. Collaborate with designers, print firms, and direct mail houses.
  • Maintain all list databases and mail house lists, and database clean-up, as necessary.
  • Develop creative promotions with community partners to drive sales.
  • Oversee sale and placement of print ads in season program books.
  • Complete in-house graphic design projects including program books, fundraising events, etc.
  • Coordinate archiving of all marketing materials.

Public Relations
  • Develop and implement a strategic public relations plan in collaboration w/management team.
  • Write,edit, and distribute press releases, newsletters, and articles to appropriate media outlets.
  • Represent the organization at public events, presentations, radio and TV interviews and meetings, in collaboration w/management team.
  • Develop and maintain good working relationships with the media, including local and national newspapers, magazines, radio and television.
  • Maintain a clipping file of all relevant PR and articles.

As the business evolves, so may this role. These duties may change as Symphony’s leadership identifies the need at any time.
  • The ideal candidate will be strongly motivated; a self-starter; energetic and flexible; able to work in a fast-paced environment and maximize resources; a team player and leader; extremely creative; and highly analytical.
  • Bachelors or advanced degree and at least five years’ experience in a marketing or communications capacity.
  • Strong communication skills (oral and written) with great attention to detail.
  • Project management experience from concept to execution.
  • Experience managing relationships and workflow with internal and external (consultant) partners.
  • Evening/weekend performance and special event duty is required.
  • Competency with standard software including Microsoft Office and Google Suite.

Desirable but not Required
  • Knowledge of video production and creative design (Adobe Creative Cloud) extremely helpful.
  • Knowledge of the arts, theater and/or symphonic music is extremely helpful.
  • Database management background helpful. (GCS uses Tessitura as its CRM; TRGArts provides our list management.)
  • Prior experience with a performing arts organization strongly preferred.
  • Comfort and capability with basic website management and social media. (WordPress; Twitter; Facebook, Instagram etc.)

How to apply:
To apply please send resume, cover letter, writing sample and three professional references to
The Gulf Coast Symphony is an equal opportunity employer. Candidates for employment are considered without regard to race, color, sex, creed, religion, national origin, sexual orientation, geneder identity, gender expression, age, non-job related disability, or marital status.

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Job Detail

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    Full Time
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  • Employment Status
  • Job Location
    Fort Myers, FL, United States
  • Education
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