Job Description

Overview:

The Product Marketing Specialist (Marketer I) will play a key role in promoting and growing the Create Better Health Hub's online course offerings. This role blends product marketing, digital strategy, partnership development, and event coordination to build awareness, drive enrollment, and strengthen partnerships. The ideal candidate is highly organized, skilled in multi-channel marketing, and comfortable presenting to diverse audiences.
Responsibilities:
Develop and execute product marketing and sales strategies for online courses, including sales funnels and campaign tracking. Plan and manage digital marketing campaigns (social media, email, paid ads, SEO, website). Coordinate and promote events such as webinars, workshops, and community outreach activities to increase engagement with online programs. Prepare and coordinate presentation meetings to partners, stakeholders, and potential clients. Collaborate with internal teams and external partners to align messaging and maximize impact. Organize meetings, schedules, and communications to keep projects on track. Write and edit compelling marketing copy for print, web, and social platforms. Conduct basic market research and analyze enrollment/engagement data to inform strategy.

This position description indicates the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to the position.
Qualifications:

Minimum Qualifications:

Bachelor's degree in Marketing, Communications, Public Relations, or related field, or equivalent combination of education and experience. At least 2 years of experience in product and/or digital marketing. Experience in the sales process with products.

Knowledge, Skills, and Abilities:

Strong knowledge of digital marketing tools and analytics. Experience in product marketing and sales enablement. Event planning and project coordination skills. Excellent communication, presentation, and writing abilities. Ability to manage multiple projects and meet deadlines. Proficiency with Microsoft Office Suite, Canva/Adobe, and marketing platforms (Mailchimp, Meta Business Suite, Google Ads, etc.).

As representatives of Utah State University and primary contributors to its mission, all employees are expected to demonstrate the following characteristics:

Take initiative Maintain confidentiality Be accountable Behave ethically Be honest and trustworthy Demonstrate a strong work ethic Be inquisitive Be detail oriented Be self-motivated Efficiently manage multiple tasks Be a team player Be committed to improving USU

Required Documents:

Along with the online application, please attach:Resume to be uploaded at the beginning of your application in the Candidate Profile under "Resume/CV" Cover letter to be typed/pasted at the end of your application

Document size may not exceed 10 MB.
Advertised Salary: Commensurate with experience and education. ADA:

Primarily office-based with occasional partner meeting and event attendance. Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.
University Highlights:

Founded in 1888, Utah State University is Utah's premier land-grant, public service university. As an R1 research institution, Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local, regional, and global communities. USU prepares students to be active, civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a high-quality and affordable education, USU remains a leader in research, discovery, and public impact.

USU enrolls 28,900 students, both online and in person at locations throughout the state. Utah State's 30 locations include a main campus in Logan, Utah, residential campuses in Price and Blanding, and six additional statewide campuses, along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah's counties.

Competing at the NCAA Division I level, USU is a proud member of the Mountain West Conference and will join the Pac-12 Conference beginning in the 2026-2027 season. The Aggies' long-standing tradition of athletic and academic excellence is exemplified by conference championships in multiple sports, reflecting USU's commitment to perseverance and achievement.

Utah State is dedicated to fostering a community where all individuals feel respected, valued, and supported. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU.

The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and a reasonable accommodation for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university's ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu.updated 09/2025

Notice of Non-discrimination:

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

Utah State University is an equal opportunity employer and does not discriminate or tolerate discrimination including harassment in employment including in hiring, promotion, transfer, or termination based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity, disability, status as a protected veteran, or any other status protected by University policy or any other federal, state, or local law.

Utah State University does not discriminate in its housing offerings and will treat all persons fairly and equally without regard to race, color, religion, sex, familial status, disability, national origin, source of income, sexual orientation, or gender identity. Additionally, the University endeavors to provide reasonable accommodations when necessary and to ensure equal access to qualified persons with disabilities.

In all circumstances, Utah State University follows state and federal laws related to sex-segregated spaces.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU's non-discrimination policies:

Matthew Pinner

Executive Director
Civil Rights & Title IX Office
matthew.pinner@usu.edu
435-797-1266 | Old Main Rm. 401D
1475 Old Main Hill, Logan, UT 84322

Cody Carmichael

Title IX Coordinator
cody.carmichael@usu.edu
435-797-1266 | Old Main Rm. 402D
1475 Old Main Hill, Logan, UT 84322

For further information regarding non-discrimination, please visit crtix.usu.edu or contact:

U.S. Department of Education
Denver Regional Office
303-844-5695| OCR.Denver@ed.gov

U.S. Department of Education
Office of Assistant Secretary for Civil Rights
800-421-3481 | OCR@ed.gov* updated 10/2025