Job Description

Position Summary:
The Manager, Social Listening, HCP Omnichannel Content is responsible for ongoing social listening tied to ideating and creating live content and destinations. This position will work with editorial, member marketing and the social and always-on delivery to give the company a strong sense of whats actually happening in HCPs professional lives to help drive more engaging and revistable content.
The ideal candidate understands social listening in all its aspects -- sentiment, spikes, trending topics, etc., as well as audience segmentation. This person has strong communication, networking and organizational abilities, and an understanding of health care professional roles and responsibilities. This position understands social listening and mapping member opinions to audience needs. This position should be adept at managing multiple projects and changing priorities and working within a matrixed organization.
This role is based in Atlanta and reports to the Executive Director, Omnichannel Content.
Key role responsibilities:

• Manages real-time social listening and communicating what they learn to affected teams.
• Maps key feedback from HCPs against other member input (customer feedback, social listening, marketing surveys, etc.)
• Coordinates with physician liaison to inform physician interviews.
• Organizes and indexes interview recordings and transcripts
• Works with editors, omnichannel content innovation and member marketing groups to familiarize them with real-time social listening, ensuring that results get to those who can affect content and traffic
• Works with Executive Director and other omnichannel content editors to identify additional content innovation opportunities

Qualifications:

• Bachelors degree in Communications, Marketing, Journalism or a related field.
• Minimum of 1 year of experience in social listening and audience development and user opinion work.
• Understanding of audience makeup and the differences between various segments of existing and potential audience
• Excellent organizational skills.
• Knowledge of health and medical topics, ideally with some familiarity with healthcare professional needs

Preferred Skills:

• Demonstrated social listening judgement
• Curiosity about audiences, ideas and information
• Ability to interpret and explain statistical data
• Commitment to integrity and upholding the highest standards
• Ability to work collaboratively and effectively with colleagues
• Ability to evangelize change and innovation
• Strong interpersonal skills and a team player mentality
• AI prompt creation

Skills Required