Job Description

Description

Position at Mindshare

Overview:

We are looking for a Manager of Media Planning to join our Strategy/Planning team for one of our top accounts. This individual will be responsible for managing day-to-day media planning and client service activities while supervising media plan implementation.

Your Impact:

Utilizing your strategic and holistic media planning expertise across the advertising landscape and your exceptional presentation development and client-facing skills, you will provide end-to-end media strategy, planning and optimization recommendations across all applicable channels. More specifically, you\'ll

• Oversee channel level media planning strategy
• Coordinate day-to-day media team activities
• Assist in the overall direction for account planning
• Initiate creative and business-building ideas
• Develop, execute and present media strategy plans from inception to completion
• Ensure all tactical planning is consistent with approved strategy and campaign performance is accomplishing strategic objectives
• Serve as key contact for clients for campaign and media strategy requests
• Manage the coordination and completion of client requests, including plan changes, budget changes, and marketplace information
• Analyze research to develop media objectives, strategies and channel level tactics
• Create written analyses of media performance and oversee implementation of optimization and strategic shifts
• Coordinate with internal partners to create a holistic view of the business
• Other responsibilities and duties as assigned

Your Qualifications:

• Bachelor\'s degree in Advertising, Marketing, Business Administration, or Communications; or equivalent professional work experience
• 3+ years of related work experience - specific marketing and/or advertising experience is a plus
• Strong organizational skills and willingness to learn is a must
• Solid understanding of end-to-end campaign management and planning
• Experience managing multiple high-level campaigns at once - national and local campaign management is a plus
• Knowledge of the campaign management within the food industry is a plus

About Mindshare:

Mindshare (part of WPP) is an inclusive global company of 10,000 people, in 116 offices and 86 countries, with diverse opinions, cultures, and passions. Together, we drive Good Growth for our clients and the industry-growth that isn\'t just a flash in the pan, but enduring, diversified, and more sustainable over time. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. At the heart of what we believe in is Energy (the essential ingredient for creativity), Empathy (understanding people and pushing beyond the surface), and Impact (empowering our people and clients to change the world). Mindshare was named the #1 Global Media Agency Network by WARC for the third consecutive year, recognized for media excellence, creativity, and agency performance.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

Mindshare