Job Description

Purpose & Overall Relevance for the Organization:



To ensure positive management, planning and delivery of adidas' Brand image across all Omni-Channel DTC touchpoints. The role will be responsible for managing planning across Running, Football & commercial campaigns, to support sustainable and profitable market share growth through Omni Channel planning in EMC. The planning must create a balance of brand and category message against channel specific requirements to ensure a consistent delivery & is a profit driver. Ensure optimum brand presence and drive sell-out at POS through planning flawless consumer-relevant marketing campaigns, promotions, in-store communication & Visual Merchandising that can be used across the full cluster.



Key Responsibilities:



Strategy & Priorities:
Manage the development of the Omni channel planning team strategy for campaigns and commercial moments to achieve defined business objectives across all consumer touch points (campaigns, promotions, consumer marketing materials, ISC & VM) Cascade the Omni Marketing roll-out plans across the cluster by prioritizing key doors in Trade Zones, Key cities with a keen focus on the Global Brand Calendar Align with Execution and Channel budget planning to ensure a Brand led proposition across priority doors Manage alignment across planning with the Brand Comms team and Digital to ensure 'one brand' message




Seasonal Omni-Channel Marketing Calendar Planning:
Accountable for the planning of the yearly Omni-Channel Marketing calendar across Sports Performance. This calendar includes campaigns, store openings, fit outs/ remodels, traffic drivers and other activations. Development of the calendar will be in co-ordination with the Omni Channel Execution & Activation lead based on order book, channel alignment and market activity. Deliver a clear hierarchy of planning for Sports Performance Omni-Channel Marketing campaigns, promotions and in-store communication tools based on channel requirement and brand calendar focus. Lead on all communication with global agencies such as Oliver for artwork creation and adaptation Lead on activation agency briefings as required by the overall cluster Continually assess the calendar based on order book changes and adapt with the Snr Manger for planning, the execution and channel teams & re prioritize as required based on brand calendar Work with the Execution team to ensure that planning is in line MWB/SWB forecasting




Training & Reporting:
Deliver and improve the development of planning processes to increase efficiencies for the team & business Share best practice ways of working & alignment across EM cluster teams Ensure all sign-off and report decks are created and completed by working with the integrated team Accountable for the Brand Planning tool being updated & containing right decks links & information for the BD & SBD visibility & understanding




Team Management:
Develop Factory Outlets Management in collaboration with the P1 responsible, to achieve consistency & delivering with Excellence Control and monitor performance and result of both Performance & Commercial deliverables, in addition to Factory Outlet Concepts Promote a high-performance culture by setting clear expectations and individual goals Ensure the company values and mindset are demonstrated and fully embraced by the team Develop the team & build succession plans in




Key Relationships:


EMC Omni Planning & Execution Team HUB Omni channel team CTC, Brand Comms, Digital & MOPS DTC Retail Operations team Market Omni-Channel agencies and vendors




Knowledge, Skills and Abilities:


Manager with advanced marketing and sales knowledge/experience across sport and fashion/lifestyle Strong Leadership ability proven track record of Project Management Extensive experience in team management & negotiation skills Retail & Channel expertise Visual merchandising experience Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels Proven track record in trade marketing, brand marketing, account management Excellent presentation skills IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced




Requisite Education and Experience / Minimum Qualifications:
University degree in Business with Marketing focus as an advantage and/or a minimum of 3-5 years successful track record in leading Marketing and/or Trade Marketing position Experience in consumer and/or sporting goods industries is preferred Fluent in English Fluent in Arabic an advantage



AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.




COURAGE: Speak up when you see an opportunity; step up when you see a need..


OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.


INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.


TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.


INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.


RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

- CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU -

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:
Manager OmniChannel DTC EGY
BRAND:
LOCATION:
Cairo
TEAM:
Brand Management & Communications
STATE:
Al Q
COUNTRY/REGION:
EG
CONTRACT TYPE:
Full time
NUMBER:
537426
DATE:
Nov 23, 2025