Job Description

Job Summary The Analyst will study market conditions, competitor activities and client and consumer behavior. Working alongside other areas of the organization, the Analyst will set up data reporting structures, and gather, analyze, and compile data needed to identify trends and develop actionable recommendations. They will work closely with other data owners or analysts across the organization to leverage first-party data as a competitive differentiator for Apex. This person loves to work with numbers, is experienced in market research, can synthesize data from disparate sources and look at data critically to pull out trends, patterns, and stories. Essential job functions/responsibilities

• To inform decisions and strategy, understands and gathers business intelligence from a variety of sources including Springbuk and BST (by working with KH analysts), CRM, Marketo, Google Analytics, Survey Monkey, ZoomInfo, LinkedIn, Milliman, as well as industry reports, public information, or purchased sources.
• Coordinates and helps to create best-practice surveying methodologies throughout the organization; and leverages that data to support business goals.
• Develops and continually improves dashboards that offer easily digestible information.
• Identifies and defines the objectives of an assigned marketing research project; determines the best methods to meet those objectives.
• Drafts questionnaires, polls, surveys and other data collection resources.
• Research and compiles data related to current market, customer demographics and interests, buyer bahavior, and factors influencing demand; analyzes results to identify ways of maximizing sales and market penetration.
• Synthesizes data from various lead generation and sourcing tools to identify areas of opportunity.
• Manages Competitive Market Analysis process and works with sales and marketing to update competitive reporting quarterly.
• Works with the marketing team to inform and develop marketing strategies.
• Works alongside marketing team members to assess the effectiveness of existing marketing, advertising, content and communications programs.
• Works with brand and content managers to create reports and presentations that effectively visualize data and explain complex findings.
• Delivers reports and presentations of findings to management and/or executive leadership.
• Keeps abreast of the latest advancements in technology, market trends and consumer behavior.
• Performs other related duties as assigned.

Minimum requirements

• Bachelors degree in Marketing, Communications, Data Science, Business, Management, or Computer and Information Science required; Masters degree preferred
• Excellent verbal and written communication skills
• Excellent ability to analyze information and think critically and creatively
• Proficient in MS Excel, PowerPoint, PowerBI; Tableau or comparable customer analytics tools
• Ability to manage databases and collect and compile relevant data
• Familiarity with business intelligence and surveying tools, CRM programs and marketing automation
• Experienced in survey methodologies
• Extremely organized with great attention to detail
• Strong business acumen and analysis skills
• Works well independently and as part of a team; able to interact and communicate with all levels of staff
• At least 3 years\' professional experience in similar role
• Benefits, health care or insurance experience preferred

Physical Demands and Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

• Must be able to read and edit spreadsheets, email and other related tools related to the role
• Must be able to communicate extensively and effectively with staff and vendors via telephone/TDD, one-on-one conversations, face-to-face, public presentations, and written correspondence
• Requires extensive use of keyboards, calculators, and other administrative equipment.
• Must be able to process and maintain large volumes of documentation
• Must be able to sit or stand for extensive periods of time and navigate through the office
• Must be able to function within a moderate noise level office environment
• Ability to travel to and work as needed in the corporate office located in Indianapolis, Indiana is required

Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Additional Information Apex Benefits Group, Inc believes in equal opportunity employment and does not discriminate based on age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.