Job Description

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People - and the love their actions inspire - are what drive us. We're not only proud of the love we inspire outside our walls, we're especially proud of the diversity, inclusion and equity we're inspiring inside. There are dynamic career paths awaiting you - rewarding opportunities to impact the lives of others and inspire love. Join us!
The PR Manager enhances and executes consumer media relations for Milestone & Gifting and Style & Trend Brands including, Kay, Zales, People and Banter and assists with corporate media relations, as needed. This role is an integral part of the Communications team that has responsibility for helping educate and drive our company's business strategy across all stakeholders. Reports into the Sr. Manager of PR for Kay, Zales, People and Banter. The PR Manager will work closely with cross-functional teams, including but not limited to marketing and merchandising to amplify their brand differentiation, products, and services on external and internal platforms.
While this is a remote role, there will be travel required. Including travel to events and Signet offices (Dallas, Texas and Akron, Ohio) as needed. Will also be expected to access PR offices in NYC as needed and have 1:1 meetings with media and key talent.
Please note that this is an evolving role and team and tasks may be added or changed overtime as strategies evolve.
KEY REQUIREMENTS:
PRESS STRATEGY AND DEVELOPMENT:

• Supports in evolving the overall consumer media relations strategy, executive positioning, and messaging for KZPB to advance their differentiation strategy holistically and by brand.
• Support the development and execution of PR strategies, focusing on storytelling, media exposure, and product visibility, in an effort to increase brand consideration among key audiences

MEDIA RELATIONS: CONSUMER AND BRAND (CORPORATE/SUSTAINABILITY & SOCIAL IMPACT) STORYTELLING

• Manages the daily consumer media relations activities including supporting relationships with local, national and trade media. This includes directing our external agencies.
• Creates and oversees Signet's Daily email "The Cut" highlighting Signet's corporate and consumer coverage, distributed company-wide
• Prepares opportunities for earned media to increase coverage with a focus on Tier 1 publications
• Writes an array of communications materials, including press releases, media pitches, interview briefs, and fact sheets and shepherds their review, often in time-sensitive situations.
• Executes sound judgment consistently; ensures all communications are accurate and appropriate.
• Builds targeted media lists and talent lists to ensure we are targeting the appropriate people for each initiative
• Works with merchandising and marketing to order PR samples and seeding materials that align with key business initiatives
• Weekly media scans and industry trends across pop-culture to inform decisions and strategies (social, media, culture, sports, fashion, etc.)
• Conducting weekly research on industry trends, competitor activities, and media coverage to inform PR strategies and identify opportunities across pop-culture, social media, sports, fashion, music, and more
• Consistent talent research to identify key partners
• Editor relationship building via seeding, events, and 1:1 meetings
• Actively presents new creative ideas for earned media and brand partnerships/collaborations
• Partner cross-functionally to ensure product messaging is consistent across brands
• Partner with outside agencies to ensure consistent brand messaging and maximize coverage opportunities
• Oversees internal gifting and sampling inventory and orders, working with marketing and merchandising to crosscheck internal samples and warehouse pulls
• Oversee and maintain signet project grid and brand editorial calendars; supports on drafting pitches or filling in agency gaps to maintain consistent always-on brand coverage

EVENT MANAGEMENT:

• Supports on event ideation and execution, including but not limited to invite lists, creative ideation and decor, site checks, working with merchandise on products, staffing, etc.
• Supports on organic influencer integration

BRAND PARTNERSHIPS AND COLLABORATIONS

• Actively works on finding new opportunities for brand partnerships, activations, and sponsorship opportunities for both PR and talent activities
• Vets brand and talent opportunities with Sr. PR Manager or by yourself when needed

REPORTING & ADMINISTRATIVE / HOUSE-KEEPING TASKS:

• Performs additional duties and projects as assigned including administrative work (shipping labels, inventorying, messengers, ordering products, reporting, invoices, etc.)
• Guides best in class measurement approach to gauge effectiveness of efforts in driving business outcomes, awareness, and engagement and to inform ongoing programming, budgets & resource allocations
• Support on lookbook and other asset building
• Builds decks and reports as needed to share with leadership and cross-functional teams to highlight PR's work on a monthly basis, including sending out monthly recaps and more
• Reviews and edits all agency work before sharing with the larger team for reviews and approvals

INTERNAL COMMS:

• Supports corporate communications team as needed (EX: executive leadership profiling, interviews, awards, panels, etc.)
• Maintains project grid across Signet

POSITION QUALIFICATIONS:

• Education: Bachelor's degree in Communications, Public Relations, Journalism, Business, or related field with 4+ years experience in Public Relations, Media, etc.
• Demonstrates excellent written and verbal communication skills with strong editing ability to craft clear, impactful messaging across platforms
• Brings a blend of corporate and agency experience, with proven capability in managing crisis communications and maintaining brand integrity under pressure
• Cultivates and leverages established relationships with media, influencers, and talent to enhance brand visibility and drive engagement
• Excels in planning and organization, maintaining meticulous attention to detail while effectively prioritizing multiple concurrent projects
• Exercises tact, discretion, and professionalism when preparing, handling, and communicating confidential or sensitive information
• Proactively implements communication strategies, shares insights, and contributes innovative ideas to strengthen overall brand initiatives
• Adapts seamlessly to changing priorities with excellent time management, thriving in fast-paced environments requiring multitasking and agility
• Displays a strong work ethic, self-motivation, and passion for the fashion and retail industry, while staying informed on industry and pop-culture trends to inspire creative brand applications

BENEFITS AND PERKS:
Comprehensive healthcare, dental, and vision insurance to keep you and your family covered
Fertility Benefits, with a max of $15,000, for participants in the U.S. medical plans/prescription plans
Generous 401(k) matching after just one year to help secure your financial future
Ample paid time off, plus seven holidays to recharge and unwind
Exclusive discounts on premium merchandise just for you
Dynamic Learning & Development programs to support your growth

Skills Required