Job Description

About the Role


C2 Education seeks a data-driven, collaborative, and strategic Lifecycle Marketing Manager to own the design, execution, and optimization of customer journeys from lead activation to long-term retention. This role is central to ensuring that every touchpoint with our leads and customers increases conversions, deepens relationships, and drives revenue outcomes and reports into the Chief Marketing Officer.


Key Responsibilities


Design and execute targeted multi-channel lead activation campaigns to drive conversions across the customer journey
Build, test, and optimize automated engagement journeys for existing customers to improve onboarding, retention and upsell opportunities
Manage customer communications across multiple channels, including email, SMS, and emerging media, to foster strong relationships at every lifecycle stage
Oversee the entire lead journey, ensuring cohesive experiences and seamless handoffs across email, web, SMS, phone and other touchpoints
Direct and manage agency partners in the delivery of high-performing email/CRM campaigns, moving prospects and customers through acquisition and retention funnels
Analyze and present monthly lead nurture funnel performance metrics to regional stakeholders, driving actionable insights and continuous improvement
Create and maintain comprehensive customer journey maps to identify and optimize each touchpoint throughout the lifecycle
Develop robust segmentation models to personalize outreach and maximize engagement effectiveness
Execute ongoing A/B testing of marketing campaigns and journey touchpoints to improve performance and inform strategy
Work closely with sales and training teams to ensure marketing strategies and lifecycle programs support overall revenue goals


Qualifications


Bachelor's degree in Marketing, Business, Analytics or related field
5+ years of experience in lifecycle, CRM, or retention marketing in a lead-driven or education-focused environment
Expertise with marketing automation platforms (Salesforce Marketing Cloud experience a plus)
Advanced analytical skills and experience reporting on funnel metrics and campaign ROI
Proven experience with cross-channel campaign management (email, SMS, web, etc.) and marketing agency oversight
Strong communication, collaboration, and project management skills


What Success Looks Like


Increase performance across key engagement, conversion and retention metrics at all lifecycle stages
Growth in qualified leads, higher customer lifetime value, and measurable impact on revenue goals
Continuous optimization and innovation of marketing journeys through data-driven experimentation and testing