Job Description

About Bold Orange

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Bold Orange is a customer experience company that builds connections between people and brands to drive meaningful growth through human-centered digital transformation. We believe authentic human connections are the single most important driver of business and societal progress. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside perspective to our customers.

Position Summary

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We're seeking a visionary Email Development Lead to join our team at Bold Orange. In this strategic role, you'll define technical vision and architecture standards across multiple projects, lead the design of cross-project technical platforms, and provide technical oversight for complex client engagements. You'll evaluate new frameworks, ESPs, Marketing Automation platforms, tools, and approaches for organizational adoption while establishing best practices that ensure technical excellence. You'll be responsible for overseeing the end-to-end delivery of email campaigns, including the development of email templates, journeys, and the implementation of email campaigns.
The ideal candidate is an exceptional technical leader with deep expertise across email development and delivery and a proven track record of designing enterprise-scale email implementations and email campaigns. You'll guide multiple project teams, collaborate with cross-functional stakeholders, and drive innovation that creates meaningful business impact.

Position Duties and Responsibilities

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Directly manage a team of Email Developers, both full-time and contractors Define technical vision and architecture standards across multiple projects and email platforms Evaluate new frameworks, ESPs, Marketing Automation platforms, tools, and approaches for organizational adoption Provide technical oversight across multiple complex client projects Develop technical roadmaps for practice areas or departments Establish security best practices, coding standards, and quality assurance processes Champion and orchestrate adoption of modern development approaches (ESPs, Marketing Automation platforms, tools, Agentic AI Coding tools, etc.) Lead technical discovery efforts and provide expert consultation to clients Guide multiple project teams on technical implementation Configure and use enterprise-scale email platforms Establish patterns for email implementation and multi-platform solutions, journeys, and campaigns Create technical standards that scale across multiple projects and email platforms Evaluate and recommend architectural approaches for complex business needs Lead adoption of innovative email development and delivery approaches Lead on-call programs and serve as final escalation point for major incidents Establish reliability standards and frameworks across multiple clients and email platforms

Required Qualifications & Experience

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8-12 years of progressive front-end development experience with a focus on email development Experience managing a team of Email Developers, both full-time and contractors Experience creating and implementing cutting-edge email campaigns and journeys Experience with interactive and dynamic email campaigns (AMPScript, LiquidScript, AMP for Email, etc.) Proven ability to evaluate and implement emerging email technologies with business impact Experience creating enterprise-scale approaches for email platforms Experience with end-to-end email development and delivery Established track record of designing patterns that scale across multiple teams and projects Ability to define email development and delivery technology strategy aligned with business goals Knowledge of designing ESP integrations, Marketing Automation journeys across multiple platforms Experience establishing standards for security, compliance, accessibility, performance, and reliability Strong leadership skills with experience guiding technical teams Bachelor's degree in Computer Science, related field, or equivalent practical experience

Preferred Qualifications

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Experience with Braze, Salesforce Marketing Cloud, Iterable, Movable Ink, CheetahMail, and their ecosystems Experience with automation tooling and platforms, CI/CD pipelines, and DevOps practices Experience with Agentic AI Coding tools and platforms Experience managing remote, hybrid, and international team members

Cross-Functional Collaboration

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As a Lead Email Developer at Bold Orange, you will collaborate with stakeholders across the organization:

Design (UX/UI)

: Architect design systems at scale, establish technical design principles across projects

Project Management

: Define delivery methodologies for complex projects, establish estimation frameworks

Strategy

: Develop technical strategies for practice areas, align technology choices to business objectives

Technical Product Management

: Guide product roadmaps for technical platforms, define cross-product architecture

Media

: Design scalable tracking architectures, establish standards for media/marketing technology

New Business

: Lead technical discovery for significant opportunities, architect proposed solutions

Analytics

: Design scalable analytics frameworks, establish best practices for data collection across projects

Performance Expectations

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Technical Leadership

: Designs enterprise-scale email architectures and establishes patterns for implementation

Quality Standards

: Establishes development standards and coding guidelines that reduce critical defect rates by 30%+ across teams

Delivery Effectiveness

: Sets realistic timeframes for large initiatives with 95%+ release date accuracy for major deliverables

Innovation Impact

: Leads innovations that improve team productivity by 15%+ or create new capabilities

Organizational Influence

: Shapes technical direction for major initiatives affecting multiple departments

Technical Strategy

: Makes strategic technical decisions that drive organizational efficiency and competitive advantage

Who We Are:

Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell?O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bullshit, no politics. Just honest, hard work and great fun.

BOCO Salary & Benefits Statement:

At Bold Orange, we're committed to creating an equitable and inclusive workplace where every employee feels valued and supported.

Compensation:

We benchmark salaries across industry standards and local markets to ensure we offer competitive, fair compensation. Final offers reflect a candidate's skills, experience, and location.
The salary starts at 125,000 per year in the Greater Twin Cities market.

Benefits That Matter:

Our benefits are designed to support life's many stages--expected and unexpected. Eligible employees can access:
Medical, dental, and vision insurance Virtual mental health support Health Savings and Flexible Spending Accounts (including dependent care) Infertility and critical illness benefits 401(k) with generous 6-10% employer contribution Paid parental leave Tuition reimbursement Free parking and commuter support
Note: Some benefits apply only to full-time employees.

Equal Opportunity Employer:

We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients or vendors.