Job Description

: Lawn Production Manager

The Lawn Production Manager at ETCH Outdoor Living leads the day-to-day operations of our Lawn Care Division. This position ensures lawn care services are delivered on time, on budget, and to ETCH standards of excellence. The role is responsible for managing crews, coordinating with internal teams, and developing repeatable systems that allow for scalable growth and increased efficiency.

This leader owns production performance in mowing, fertilization, irrigation, and seasonal maintenance while cultivating a team that takes pride in quality work and continuous improvement.

Core Outcomes (What Success Looks Like)

Production Efficiency

Daily and weekly production targets are consistently met or exceeded, measured in revenue per hour and job completion rates. Crews leave the shop by 7:08 AM on at least 95% of workdays during the peak season.
Quality and Customer Satisfaction

Lawn care services achieve a 98%+ internal quality score based on routine property audits and customer feedback. Service reworks and callbacks remain under 3% total time on a monthly & annual basis.
Team Development and Retention

New crew leads are trained and operating independently within 30 days of onboarding. Seasonal turnover is under reduced year-over-year through improved leadership and engagement.
System and Process Optimization

Daily workflows are documented, improved, and repeatable, enabling operational scalability.
Aspire and PropertyIntel data is updated daily and maintained with 100% accuracy.

Key Responsibilities

Crew Leadership and Training

Manage, train, and support lawn care crews and crew leads. Deliver consistent coaching, feedback, and performance evaluations. Ensure compliance with ETCH standards, safety protocols, and SOPs.
Scheduling and Routing Oversight

Coordinate with the Lawn Scheduling Coordinator to execute and adapt daily and weekly production schedules. Use Aspire and PropertyIntel to optimize routing and improve labor utilization.
Quality Assurance

Conduct field inspections and property audits weekly. Identify performance gaps and take corrective action to ensure high service quality.
Equipment and Inventory Coordination

Collaborate with the Fleet & Facility Manager to ensure vehicles, mowers, and application equipment are field-ready each morning. Monitor supply levels (fertilizers, seed, irrigation parts) and request replenishment in alignment with seasonal needs.
Snow and Ice Management (Seasonal)

Lead the execution of snow and ice management operations during winter months, including crew coordination, site assignments, and service verification. Ensure all equipment is prepped, calibrated, and deployed in alignment with weather events and service agreements. Coordinate with the Fleet & Facility Manager for pre-storm readiness and with the Account Manager for post-event reporting and customer communication.
KPI and Budget Tracking

Track and review performance data and KPIs weekly with leadership. Identify trends in labor hours, material usage, and revenue per job to drive profitability.

Reporting Structure

Reports to: Branch Manager Direct Reports: Crew Leads, Technicians Collaborates with: Lawn Scheduling Coordinator, Fleet & Facility Manager, Financial Controller, Account Managers

Skills and Experience

Minimum 3 years of experience in lawn care or landscape production management. Strong proficiency with Aspire or comparable industry software. Proven ability to lead field teams and manage multiple jobsites in a dynamic, seasonal business. Mechanically proficient with a good understanding of commercial lawn equipment. Excellent time management, communication, and problem-solving skills.

Growth Opportunity

ETCH Outdoor Living serves both the Des Moines metro & Eastern Iowa. This role is designed for a leader who can build systems that reduce operational friction, coach teams for long-term performance, and grow into higher-level oversight across multiple crews or locations.

We build systems that produce results--not just rely on individuals. The Lawn Production Manager is expected to lead with clarity, coach with consistency, and deliver results that are predictable, scalable, and aligned with our commitment to client satisfaction and team excellence.

For questions or to apply email a resume & cover letter to careers@etchoutdoor.com

Pay: $55,000.00 - $65,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Referral program Retirement plan Vision insurance
Work Location: In person