Job Description

Crawford Group (www.crawfordgroup.com) is in need of a Gong Marketing Automation Specialist to join our client's team. Seeking a detail-oriented Marketing Consultant with expertise in Gong Marketing Automation to serve as the primary architect and programmer for our sales automation initiatives. This role is ideal for someone who can translate partially defined workflow logic into fully functional, scalable, and compliant automation systems that enhance sales productivity and engagement. One will collaborate closely with marketing and sales leadership to ensure that every automation flow supports strategic objectives and drives timely, personalized, and effective outreach.



About Crawford Group.

We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.

Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.

Responsibilities:

Logic Mapping and Completion


Analyze and refine existing workflow structures within Gong. Define and document missing decision points, branching logic, and success/exit criteria in alignment with sales strategy.

Step-by-Step Configuration


Build, test, and deploy sales outreach workflows (e.g., automated email steps, manual call tasks, LinkedIn messages) within Gong flows or equivalent features. Ensure flawless sequencing and technical execution of all automated and manual steps.

Dynamic Variable Insertion


Map and integrate data fields from Salesforce into Gong templates for personalization. Validate all dynamic variables to ensure message accuracy and contextual relevance.

Timing and Cadence Control


Configure delays, time windows, and step timing between actions to maximize engagement and meet best practice standards. Continuously optimize cadence settings based on data-driven insights.

Compliance and Data Governance


Maintain strict adherence to marketing and data management regulations (e.g., CAN-SPAM, GDPR). Implement and document best practices for workflow integrity and data hygiene.

Qualifications:

Expertise in Gong Marketing Automation - proven experience programming workflows and Flows in Gong. Proficiency with Salesforce and marketing automation tools. Strong understanding of sales and marketing alignment in B2B environments. Ability to interpret campaign and performance data to refine processes. Capable of managing multiple initiatives simultaneously with attention to timelines and details. Strong cross-functional communicator who can work effectively with marketing, sales, and operations teams. Comfortable troubleshooting data mappings, field logic, and workflow performance. Meticulous about data accuracy, step sequencing, and compliance standards. Prior experience integrating Gong with Salesforce or similar CRM environments. Familiarity with sales engagement platforms (e.g., Outreach, Salesloft) or workflow optimization tools. Background in campaign automation, lead nurturing, or revenue operations.




Location: Can work remotely from within the U.S.

Duration: Part-time, Consulting

Rate: $70 - $85/hour W-2 consultant of Crawford Group; benefits available if eligible (Our hourly ranges are determined based on skills, experience and location)



Committed to Diversity.

We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.