Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging - but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
Location: Burlington, MA Office (Hybrid - regular in-office presence required)
Position Overview
We are seeking a strategic and collaborative Partner Marketing Manager to drive joint go-to-market (GTM) initiatives with leading global strategy consulting firms including Bain, McKinsey, BCG, and AT Kearney. This individual contributor role focuses on co-marketing, thought leadership, and ecosystem engagement to support SAP's growth priorities across AI, cloud, industry transformation, and security.
You will work closely with internal stakeholders and partner teams to develop and execute integrated marketing programs that elevate joint value propositions, generate demand, and position SAP and its consulting partners as innovation leaders.
Key Responsibilities
1. Joint GTM Strategy & Execution

• Develop and execute joint GTM plans with strategy consulting partners aligned to SAP's strategic priorities.
• Collaborate on messaging frameworks, solution positioning, and campaign themes that reflect shared customer value.
• Support ABM initiatives to drive targeted engagement and pipeline acceleration

2. Thought Leadership & Content Development

• Co-create thought leadership assets (whitepapers, blogs, webinars, executive briefs) with consulting partners.
• Amplify joint insights across SAP and partner channels, including earned media, social, and events.
• Identify opportunities for joint speaking engagements and executive forums

3. Campaign & Event Activation

• Plan and execute joint marketing campaigns, including digital promotions, executive roundtables, and industry events.
• Coordinate with internal and partner teams on content creation, logistics, and performance tracking.
• Ensure consistent brand alignment and impactful storytelling across all touchpoints.

4. Stakeholder Engagement & Collaboration

• Serve as the day-to-day marketing liaison for assigned consulting partners.
• Build trusted relationships with partner marketing and field teams to align on priorities and execution.
• Collaborate cross-functionally with SAP sales, alliances, and field marketing teams

5. Performance Measurement & Optimization

• Track and report on campaign performance, engagement metrics, and influenced pipeline.
• Provide insights and recommendations to optimize future initiatives.
• Manage partner marketing funds and ensure ROI-driven investment.

Qualifications

• 5+ years of experience in B2B or partner marketing, preferably in tech or consulting environments.
• Experience working with or alongside strategy consulting firms is highly desirable.
• Strong understanding of GTM strategies, ABM, and thought leadership marketing.
• Excellent communication, collaboration, and project management skills.
• Data-driven mindset with ability to measure and articulate marketing impact.
• Self-starter with a passion for innovation and ecosystem collaboration.

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What You'll Gain

• Opportunity to work with world-class consulting firms and drive strategic marketing initiatives.
• Exposure to cutting-edge topics like AI, cloud transformation, and industry innovation.
• A collaborative, inclusive, and high-performance culture that values your growth and contributions.

WHAT YOU GET FROM US
Success is what you make it. At SAP, we help you make it your own. If you're searching for a company that's dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment - apply now. Successful candidates might be required to undergo a background verification with an external vendor.
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 100,00 - 216000(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: .
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our .
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 440771 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

Skills Required