Job Description

About Us
Vinarchy. Redefining Wine.
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.
Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.
About the role
The General Sales Manager - Florida will be responsible for leading Vinarchy USA's commercial strategy and execution with distributor partners in major metropolitan and high-potential regions. This role requires a proven track record of building strong distributor relationships, developing targeted sales strategies, and delivering exceptional performance through both leadership and direct market engagement.
The GSM will own commercial execution in assigned states with a relentless focus on selling, spending 80% of time on customer-facing and distributor-facing activities.
Key Responsibilities Include:
Business Planning & Distributor Engagement

• Lead annual and quarterly business planning with distributor sales leadership teams to achieve distribution and depletion objectives.
• Drive performance and accountability through a consistent cadence of distributor engagement, market visits, and performance scorecards.
• Build alignment and enthusiasm for Vinarchy's brands, vision, and commercial goals.
• Provides actionable insights into pricing structures to maximize sales while achieving pricing standards.
• Manages market financial budgets, ensuring alignment with objectives and targets.
• Provides regular updates and reports on account performance, sales forecasts, and market trends.

Field Leadership & Market Execution

• Collaborate closely with front-line distributor managers and sales teams, ensuring optimal execution of sales programs and promotional activities.
• Build market level programming to include distributor incentives, menu / display programming, and executes consumer special events.
• Conduct monthly General Sales Meetings to review performance, celebrate wins, communicate brand information, programming and incentives and inspire commitment to Vinarchy USA's growth objectives.

Customer Development & Growth

• Ability to manage and grow relationships with key on premise regional chain retailers, ensuring brand visibility and sales growth.
• Develop and generate incremental business in top-off and on-premise accounts and regional chains
• Build, prioritize, and activate target account lists by brand and channel.
• Drive distribution, secure menu placements, achieve impactful display wins, and execute activation events to grow brand presence.
• Work with trade marketing and brand teams to develop consumer programming that supports objectives.
• Personally close flagship accounts to establish credibility, drive visibility, and accelerate growth in key markets.
• Analyze sales data, trends, and customer insights to optimize sales performance.

What You'll Bring:

• Bachelor's degree in business, or related field (preferred).
• Minimum 5+ years in beverage alcohol sales, preferably wine, with experience managing large markets and distributor relationships.
• Proven ability to work cross-functionally and drive sales performance through influence and accountability.
• Strong financial acumen and experience with business planning and sales forecasting.
• Understanding of pricing structure and promotional levers
• Excellent communication, presentation, and relationship-building skills.
• Willingness to travel extensively.
• commercially driven, accountable, execution oriented.
• Strong communicator and influencer.
• Thrives in fast-paced, high-growth environments.

Why Join Us?
Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.
We offer a competitive rewards package and the opportunity to work with a world-class team.
You will also have access to:

• Annual wine allowance and access to unique wine specials
• Medical, dental, and vision insurance with generous employer contribution
• We help you plan for the future with a competitive 401(k) match
• Enjoy 20 days of PTO, plus a special Vinarchy birthday, plus gain loyalty leave to recharge and celebrate your milestones.
• Flexible working
• Paid Parental Leave
• Start your weekend early with our Fast Friday finishes!
• Modern office located Petaluma
• Go Beyond Day - make a difference in your local community
• Access to an extensive online learning library
• Employee Assistance Program & Various exclusive employee discounts

Ready to redefine your future? APPLY TODAY!
At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.
Our Company Values

• Grow Together
• Integrity In Every Drop
• Own Our Impact
• Simplify To Amplify

Skills Required