Job Description

Job Overview

We are seeking a highly motivated, organized, and experienced

General Manager

to oversee and optimize the strategic and operational functions of our three-location cannabis retail business. This dynamic and critical role is responsible for driving operational excellence, ensuring regulatory compliance (

MED/Metrc

), managing inventory logistics remotely, leading marketing initiatives, and overseeing all staffing and HR functions.

The ideal candidate thrives in a fast-paced environment, possesses strong leadership and communication skills, and has a proven track record in the cannabis industry or multi-unit retail management.

This role is primarily based at a central office location, focusing on management, oversight, and policy execution across all units.

Are you a proven leader in the Colorado cannabis industry ready to take the next step in your career? We are searching for an accomplished and compliance-focused

General Manager, Multi-Location Dispensary Operations

to join our team. This pivotal management role requires strong

Metrc experience

and operational efficiency who can strategically oversee all retail, wholesale, HR, and marketing functions across our three dispensary locations, ensuring profitability, consistency, and strict regulatory adherence. If you thrive in an environment where your strategic vision directly shapes multi-unit success, we encourage you to apply.

.

Key Responsibilities

1. Operations & Compliance (SOPs, Metrc)

Compliance Management:

Serve as the primary point of contact for

Metrc

compliance across all three locations. Conduct thorough weekly reconciliations and accurately document all inventory discrepancies.

SOP Development:

Create, refine, and enforce

Standard Operating Procedures (SOPs)

for existing and new operational protocols to ensure consistency and efficiency across all locations.

On-Call Support:

Provide management support, including

after-hours support

, for all managers, addressing operational emergencies, procedural questions, and staff call-offs.

Store Audits:

Conduct periodic store visits to ensure procedural adherence and operational standards are met.

2. Wholesale Management

Wholesale Coordination:

Prepare and disseminate wholesale inventory emails

to external buyers, promptly responding to external communication regarding orders or product availability.

Vendor Relations:

Maintain strong vendor relationships and actively monitor the market for new and high-demand products.

3. Marketing & Customer Engagement

Promotional Strategy:

Develop and execute the weekly marketing calendar, including creating flyers and scheduling deals within our POS (

Flowhub

) and external platforms (

Weedmaps

).

Digital Outreach:

Oversee weekly text message promotions using our designated platform.

Brand Presence:

Manage and update online platforms (Google My Business, Weedmaps, Spark Plug, etc.), including responding to customer reviews and updating photos/information. Assist with creating and scheduling Instagram content.

Event Planning:

Coordinate or assist store managers with setting up promotional pop-ups and events for holidays and product launches.

Performance Analysis:

Pull

Key Performance Indicator (KPI)

reports to evaluate the effectiveness of marketing initiatives and overall store performance.

4. Human Resources & Staff Development

Recruitment & Onboarding:

Manage the full cycle of hiring: creating compelling job ads (

Indeed

), scheduling and conducting interviews, processing new hires via HR platforms (

When I Work, Flowhub, Metrc

), ensuring all compliance paperwork is accurately completed and filed.

Scheduling & Payroll:

Create and manage staff schedules for all dispensaries, process weekly payroll data (via Google Sheets), and accurately track employee

Paid Time Off (PTO)

and sick time.

Training & Education:

Lead the training and onboarding of new managers and budtenders. Ensure all staff is consistently informed on new products, company procedures, and updated regulatory changes from the

MED

.

Leadership & Evaluation:

Organize and conduct all essential meetings (manager meetings, one-on-ones, budtender huddles) and perform regular employee evaluations and performance reviews.

Direct Support:

Step in for critical coverage as needed, focusing on high-level resolution and operational issues rather than routine budtending shift.

Qualifications

Must possess a current and valid Colorado Marijuana Enforcement Division (MED) Employee License (MED Badge).

Minimum of 2 years of management experience

, preferably in a multi-unit retail environment.

2+ years of direct experience in the regulated Colorado cannabis industry is highly preferred.

Strong

Metrc experience

and knowledge of compliance protocols is required. Proficiency with POS systems (

Flowhub

is a plus) and scheduling platforms (

When I Work

is a plus). Exceptional organizational, time management, and verbal/written communication skills. Proven ability to lead, mentor, and motivate teams remotely and in-person.
Salary Range: $50,000 - $55,000 DOE 90 day review

Pay: $48,000.00 - $55,000.00 per year

Benefits:

Employee discount
License/Certification:

MED Badge (Required)
Ability to Commute:

Colorado Springs, CO 80909 (Required)
Work Location: In person