The Painted Lady is a one-of-a-kind boutique hotel in Birmingham, and we're seeking a
high-energy, sales-driven General Manager
to lead both the day-to-day operation and the commercial growth of the property.
This is a hands-on leadership role for a modern hospitality professional who thrives on building relationships, driving demand, and thinking creatively about revenue. You'll play a critical role in growing the
group and corporate business
, developing compelling
packages and upsells
, and actively engaging with the Birmingham community to increase visibility and awareness of the hotel.
With a thoughtfully designed, partially contactless guest experience and a small, dedicated team, this role requires a leader who can balance strategic sales initiatives with operational execution and exceptional guest satisfaction.
What You'll Do
Own overall hotel performance, combining operational leadership with a strong commercial mindset
Actively pursue
group, corporate, and local negotiated business
, building relationships with companies, organizations, and event planners
Serve as the primary sales driver for the property - prospecting, networking, and converting opportunities
Develop and implement
creative packages, promotions, and upsell strategies
that enhance both guest experience and revenue
Represent The Painted Lady in the community by attending events, forming local partnerships, and increasing brand awareness
Lead a modern, largely contactless guest experience, solving guest needs through thoughtful systems and creative problem-solving
Inspire and manage a small, dedicated team, setting clear expectations and fostering accountability and enthusiasm
Identify opportunities to optimize labor, processes, and profitability while protecting the guest experience
Execute the company vision while bringing forward fresh ideas that help the property stand out in the market
Compensation:
$65,000 - $75,000 yearly
Responsibilities:
Ensure compliance with company policies, procedures, and applicable regulations
Track key performance indicators and adjust plans to meet business goals
Direct day-to-day business functions and team operations
Hire, train, and mentor department leaders and staff to foster growth and performance
Set clear goals, track performance, and hold teams accountable to high standards
Qualifications:
Tech-savviness and comfort using management platforms or tools
Prior experience in general or operations management
Is a confident communicator who leads with empathy and clarity
Understands how to read financials and use them to drive smart decisions
Strong organizational skills and comfort managing complexity
About Company
The Painted Lady arrived in Birmingham in 2025 with our 22-room and suite boutique hotel, occupying the old Eyer-Raden Building in the Automotive Historic District. Legend has it that the "Louise Curtis" who operated a "boarding house" on the upper floors of this building was Louise C. Wooster, a local celebrity when her selfless work as a nurse in the city's cholera wards went public in the 1870s.
Before her death, Louise recast her life and her story in her memoir, "Autobiography of a Magdalen," which was equal parts reminiscence, fable, cautionary tale, and poetic ramble. Despite her profession, Birminghamians remember Lou fondly to this day. The Painted Lady is a gentle nod to Louise and to our building's one-time use as a boarding house and brothel.
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