Job Description

Overview:

The Founding General Manager (GM) will play a pivotal role in launching and leading our new location, Jersey City. You're not just opening doors; you're setting the tone, building the team, and crafting a new community. This role demands a proactive, hands-on leader who can thrive through change and momentum. You'll own everything from pre-opening activations to post-launch performance, with the opportunity to shape what this location becomes.

Responsibilities:

Pre-Opening Phase:

Partner with NSO and Sales to lead presale activations, local outreach, and Run Club or outdoor event execution Hire, onboard, and train Coaches and Community Managers with support from T&D and Operations Drive local lead engagement and support early conversions in partnership with Sales Ensure operational readiness across staffing, scheduling, software systems, inventory, uniforms, and facility set-up Embody and represent the brand in the local community, from events to early touch points with members

Post-Opening Phase:

Own and optimize all studio operations, from financials and labor management to cleanliness and member experience Lead, develop, and manage the studio team -- creating a culture of accountability, excellence, and fun Deliver an average of 15 classes per week Maintain a consistent and visible in-studio presence to support team culture, member engagement, and operational excellence. Participation in team workouts. Track KPIs weekly and make tactical decisions to support retention, referrals, and revenue Foster a thriving member community by ensuring high engagement, consistent programming delivery, and an elevated in-studio experience

Key Performance Indicators (KPIs):

Pre-Opening:

Pre-Sale Lead Engagement Rate Community Event Execution Score Hiring Completion Rate for Coaches & CMs Launch Readiness Score Staff Onboarding Completion GM Conversion Contribution (tracked separately from Sales) Soft Opening Execution Score

Post-Opening:

Studio Revenue Labor % to Revenue (Coaches) Squad Utilization Rate Midday Revenue vs. Target Referral Conversion Count Member Count New Member Onboarding Completion Rate Studio Audit Score Staff Retention (Coach & CM)

Who You Are:

A natural leader with experience in studio management, team building, and community development Passionate about our brand and confident leading teams in high-growth, high-energy environments Organized, tactical, and great under pressure Skilled at reading the room, managing people, and juggling multiple priorities

Requirements

+ 2+ years of leadership or studio operations experience in a fitness, hospitality, or high-growth service environment + CPR, First Aid & AED certified (or willing to obtain)
+ Willingness to work non-traditional hours including mornings, evenings, and weekends
+ Ability to lift and carry at least 30 lbs; capable of standing for long periods and moving freely within the space
+ NASM CPT (or equivalent)

Benefits

+ 4 weeks of PTO/year with immediate accrual + 40 hours paid sick time
+ 401k
+ Health insurance