Job Description

This is a Remote/Traveling Position

Field Sales Manager, Maryland

Summary:

Sun Theory is seeking a

driven and results-oriented Field Sales Manager (FSM)

to lead and grow our wholesale sales presence in

Maryland

. This role is responsible for building and strengthening retail partnerships, driving sell-in and sell-through, and executing field sales strategies to maximize revenue and market share. Reporting into the Regional Sales Director, the

FSM

will play a key role in expanding Sun Theory's footprint by prospecting new accounts, developing strategic partnerships, and ensuring flawless in-store execution.

This is a

field-based role

, requiring frequent travel to retail locations throughout

Maryland

.

Key Responsibilities: Sales & Account Management

Own and drive wholesale sales within the

Maryland

market

, managing the full sales cycle from prospecting to closing. Identify, develop, and secure new retail partnerships through solution-based selling and strong relationship management. Expand and strengthen existing retail relationships by driving reorder rates, product assortment, and sell-through support. Serve as the primary point of contact for accounts, providing ongoing support, product training, and merchandising guidance.

Budtender & Retail Engagement

Conduct regular in-store visits to build rapport with retail staff and educate them on Sun Theory's product portfolio. Implement and support budtender incentive programs to drive advocacy and increase retail adoption of Sun Theory products. Lead in-store product demos, educational sessions, and budtender training to enhance knowledge and enthusiasm.

Field Marketing & Merchandising Execution

Ensure a strong in-store brand presence by optimizing merchandising, product placement, and promotional displays. Oversee the execution of Sun Theory pop-ups, promotional activations, and trade events to drive consumer engagement and sales. Monitor and maintain merchandising compliance, identifying areas for improvement and ensuring alignment with brand standards.

Market Expansion & Business Development

Analyze market trends, competitor activity, and sales performance to identify growth opportunities. Collaborate with internal teams to develop and implement targeted promotional and co-branded marketing initiatives. Provide regular insights and feedback to the broader sales and marketing teams to refine strategies and improve execution.

Reporting & Performance Tracking

Maintain accurate sales forecasts, CRM records, and account activity tracking. Report on key sales metrics, including revenue growth, new account acquisition, and retail penetration. Use data-driven insights to refine strategies and optimize sales performance.

Key Performance Indicators (KPIs):

Revenue Growth & Sales Velocity

- Achieving and exceeding sales targets through strategic account management and growth initiatives.

Retail Penetration

- Expanding Sun Theory's footprint by opening new accounts and driving reorder rates.

Budtender & Retail Engagement

- Boosting product advocacy through education, training, and incentive programs.

Activation & Merchandising Execution

- Enhancing Sun Theory's in-store presence through pop-ups, promotions, and merchandising compliance.

Qualifications:

Experience:

3+ years of field sales, account management, or business development experience, preferably in

cannabis, CPG, or another regulated industry.

Sales Acumen:

Proven ability to drive sales, expand distribution, and build lasting retail partnerships.

Communication Skills:

Strong negotiation, presentation, and relationship-building abilities.

Execution-Oriented:

Experience with merchandising, trade marketing, and in-store activations.

Data-Driven:

Proficiency in using analytics to inform strategy and measure performance. Experience with LeafLink is a plus.

Industry Knowledge:

Familiarity with

cannabis regulations

is preferred.

Other:

Must be

21+ years old

and reside in market.

Travel:

This role requires a

valid driver's license

and a reliable vehicle for frequent travel within the assigned region.
Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance
Willingness to travel:

100% (Preferred)
Work Location: Remote