Job Description

Full job description

About CIU

California Intercontinental University (CIU) is an accredited institution of higher education dedicated to providing quality online education to students around the world. Founded with a mission to empower individuals with the knowledge and skills necessary for professional success, CIU offers a wide range of degree levels with a focus on degree programs in the field of business administration.

A University With a Global Reach: California Intercontinental University

We offer online business degree programs at all levels, with alumni and students from over 50 countries. CIU prioritizes your growth and success, recognized as one of Inc. Magazine's best workplaces in 2023.

Key Benefits 4-day work weeks Competitive benefits package
Join our vibrant community and embark on a remarkable career journey in education. Your future awaits!

The Position

The

Esports Program Recruitment Specialist

is a vital, high-impact role responsible for driving the competitive and financial viability of California Intercontinental University's new

varsity esports program

. This is a

specialist-level position

that requires a strong entrepreneurial spirit and proven ability to meet recruitment and sales targets. The Specialist is the

main day-to-day contact

for all esports program matters.

Working

hand-in-hand

with the overarching

Operations Manager (OM)

, the Specialist will be a

co-builder

of the new varsity program. This role is central to executing the growth strategy, focusing on

recruitment, pipeline management, and external relations

, providing direct, high-impact input to the OM during this crucial

program launch

phase.

Key ResponsibilitiesI. Student Recruitment & Pipeline Management (Primary Focus)

Strategic Recruitment:

Serve as the program's lead

recruiter

,

developing and executing

the talent acquisition strategy in partnershipwith the OM to secure top

student-athletes

.

Recruitment Funnel & Sales:

Manage a robust

pipeline

utilizing

sales-focused techniques

and Customer Relationship Management (

CRM

) tools to track

prospecting

efforts from initial contact through enrollment.

Scholarship Negotiation:

Clearly articulate the value proposition of the CIU program and manage

scholarship negotiation

to achieve enrollment conversion targets.

Admissions & Eligibility Support:

Work closely with Admissions to streamline the enrollment process. Collaboratewith the OM on tracking to ensure recruits meet all

NACE

and university

academic eligibility

standards.

Outreach & Events:

Coordinate and conduct recruiting visits, virtual meetings, and informational sessions. Represent CIU at external esports tournaments, high school recruitment fairs, and online communities like

Discord

.

II. Program Promotion, Sales, & External Relations

Sponsorship Cultivation:

Act as a key liaison to identify, initiate contact with, and

collaborate directly with the OM

on high-value

sponsorship cultivation

and external partnerships.

Brand Promotion & Content:

Collaborate with University Marketing to develop engaging digital content and support

livestream production

to enhance the program's competitive brand presence.

External Relations:

Maintain key relationships with community partners, providing market feedback to the OM.

III. Operational Support & Strategic Input (Day-to-Day Esports Management)

Esports Program Execution:

Serve as the

main operational contact

for the esports program's daily needs, reporting status and critical issues directly to the OM.

Reporting:

Track and analyze

key growth metrics

, presenting actionable data to the OM to

collaboratively refine

the recruitment and sales strategies.

Logistics & Policy:

Coordinate travel, uniform ordering, and scheduling. Assist the OM in compiling and communicating team handbooks and policies.

Facility Input:

Provide active input

to the OM on facility readiness, equipment needs, and the basic

program launch

timeline.

QualificationsRequired Education & Experience

Reporting Line:

Works

hand-in-hand

with the

Operations Manager

and coordinates closely with the

Athletics Department

.

Education:

Bachelor's degree

from an accredited institution.

Direct Esports Experience:

Minimum of

1-2 years

of professional experience in

sales, student recruitment, admissions, or athletic/program promotion

within the competitive esports industry(collegiate, professional, or high-level amateur setting).

Industry Knowledge:

Mandatory deep understanding

of the current

collegiate esports

landscape, governance (e.g., NACE), and the dynamics of competitive

game titles

.

Recruitment Acumen:

Demonstrated success in meeting enrollment/sales targets,

prospecting

, and managing a high-volume pipeline.

Startup Mindset:

Demonstrated ability to thrive in a

startup environment

or during a new program launch, showing adaptability and a willingness to contribute strategically beyond baseline execution.

Communication:

Exceptional and persuasive verbal communication skills, with a proven ability to "sell" a vision and program to diverse audiences.

Preferred Qualifications

Direct experience as a competitive esports player, coach, or

shotcaller

. Experience utilizing a

CRM

or student tracking software. Familiarity with compliance standards for collegiate student-athletes and the

NACE Starleague

framework.
Salary - 60-70K

Pay: $60,000.00 - $70,000.00 per year

Work Location: Hybrid remote in Irvine, CA 92614