Job Description

SUMMARY
As a Content Marketing Specialist, you will be tasked to be a product specialist for the bank, developing content for our clients and prospects, and strategically planning and placing content for your specialty area.
ESSENTIAL DUTIES AND RESPONSIBILITIES

• Collaborate with the marketing department and other department heads to ensure that content is relevant and appealing, and is specific your product specialty area
• Developing content strategies to effectively reach the desired target audience and marketing goals within your vertical
• Creating content for a variety of platforms including blogs, websites, and social media
• Proofreading and editing content before publishing
• Ensuring that SEO and SMO strategies are effectively implemented
• Managing content calendars and ensuring that the content remains consistent across all platforms
• Coordinating with the marketing department and department heads the timely delivery of assignments
• Tracking consumer and content analytics and generating reports and presentations
• Keeping up to date with content trends, consumer preferences, and advancements in technology

ADDITIONAL RESPONSIBILITIES

• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers, and management
• Demonstrates high level of quality work, attendance, and appearance
• Adheres to all Company Policies & Procedures and Safety Regulations
• Adheres to local, state, and federal laws

• Understands and complies with all company rules and regulations
• Attends training and maintains a basic knowledge of procedures to ensure compliance with laws and regulations governing financial institutions, as they apply to your position and job responsibilities, with an emphasis on the BSA/AML/CIP, Consumer Privacy, Regulation CC, Information Security, Bank Protection Act, FACT-Identity Theft, Information Technology and GLBA.
• Additional duties as assigned as it relates to the position

SUPERVISORY RESPONSIBILITIES
This position does not have supervisory responsibilities
MINIMUM QUALIFICATIONS

• Bachelor's degree in literature, journalism, marketing, communications, or similar
• A minimum of three years of experience in content creation, marketing, communications, or similar
• Familiarity with content management systems such as WordPress & Hootsuite
• Knowledge of email platforms like Pardot, SFMC, etc.
• Excellent computer skills with MS Office, Google, Adobe & More
• Good knowledge of various content platforms such as social media, blogs, and print media
• Strong understanding of content practices such as SEO, SMO, and PPC
• Excellent written and verbal communication skills

COMPETENCIES:

• Adaptability
• Communication
• Decision Making
• Initiative
• Innovation
• Motivator
• Organization
• Professionalism
• Results Orientated

Skills Required