Job Description

Now Hiring: ECE Enrollment & Engagement Coordinator

Status:

Full-Time

Location:

YWCA Minneapolis

What You'll Do

The

ECE Enrollment & Engagement Coordinator

supports YWCA Minneapolis' Early Childhood Education (ECE) enrollment goals by building strong community and corporate partnerships, engaging prospective families, and strengthening the journey from inquiry to enrollment. You will play a key role in attracting and engaging a socioeconomically and racially diverse set of families across all ECE centers. This role includes community and corporate outreach, family engagement, CRM tracking, event participation, and ongoing collaboration with ECE and Marketing teams. Travel to YWCA ECE centers and community locations across the Twin Cities is required.

Key Responsibilities

Community Outreach & Engagement

Research, identify, and prioritize outreach to community organizations (neighborhood groups, family service providers, healthcare organizations, workforce agencies, schools, local businesses, etc.) to generate family referrals. Build and maintain relationships to establish strong referral pipelines. Represent YWCA Minneapolis at community resource fairs, cultural festivals, and events; coordinate event logistics, materials, staffing, and follow-up. Gather insights from outreach activities and use them to inform enrollment strategy.

Corporate Outreach & Engagement

Strengthen and support corporate partnerships where YWCA operates onsite ECE centers (e.g., Ecolab) to increase employee engagement. Identify and cultivate new corporate partnerships; collaborate with HR teams to provide employees with information about YWCA ECE centers.

Prospective Family Engagement & Tour Support

Serve as the primary contact for prospective families, responding to inquiries by phone, email, text, or Teams. Schedule onsite tours and track each prospective family from inquiry to enrollment. Provide tour support when Center Directors or Assistant Directors are unavailable. Follow up with families post-tour to support enrollment decisions and maintain warm engagement.

Metrics, Tracking & Data Management

Use the CRM/enrollment system (e.g., ProCare) to ensure timely and accurate tracking of all inquiries, leads, tours, and enrollment statuses. Gather and organize center-level data on openings, waitlists, and enrollment status; provide regular summaries to leadership. Track and report on factors influencing enrollment, including: + Leads generated from outreach and events + Reasons families choose not to enroll
+ Socioeconomic and racial diversity of incoming families
Partner with the VP of Marketing & Communications to analyze trends, identify bottlenecks, and recommend improvements.

Collaboration & Communication

Work closely with ECE Directors, teachers, and administrative staff to ensure smooth handoffs throughout the enrollment process. Partner with Marketing & Communications to align outreach with messaging and storytelling opportunities. Maintain consistent communication with the VP of Marketing & Communications and VP of ECE, sharing insights, trends, and recommendations. Demonstrate cultural awareness and sensitivity in all family and community interactions. Perform other duties as assigned to support enrollment growth.

Who You Are

You are a relationship-focused, detail-oriented communicator who is energized by connecting with families, community organizations, and corporate partners. You enjoy outreach, thrive in diverse community settings, and understand how to build trust across cultures. You are organized, self-directed, and comfortable managing multiple outreach efforts while tracking data and enrollment progress. Above all, you are aligned with YWCA Minneapolis' mission of advancing racial and gender equity and are committed to ensuring families feel welcomed, supported, and informed throughout their enrollment journey.

Core Competencies

Relationship Building:

Ability to build trust and maintain partnerships with families, community organizations, and corporate partners.

Communication & Engagement:

Strong verbal and written communication skills; confident presenting at events and engaging the public.

Equity & Cultural Competence:

Demonstrates cultural awareness, sensitivity, and commitment to inclusive engagement.

Project & Event Coordination:

Skilled at planning, organizing, and executing outreach activities and events.

Data Tracking & Systems Use:

Able to use CRM systems and tracking tools to monitor leads, enrollment activity, and outcomes.

Adaptability & Problem Solving:

Navigates changing priorities and responds effectively to diverse needs.

Qualifications

Minimum of three years of experience in outreach, enrollment, customer service, or sales. Strong communication and presentation skills. Experience with CRM or enrollment management systems. Demonstrated project management skills. Proficiency with standard computer applications and email platforms. Valid driver's license and ability to travel regularly across the Twin Cities.

Preferred

Experience in Early Childhood Education, childcare enrollment, or family engagement. Experience with childcare management systems (e.g., ProCare). Event coordination or public engagement experience.

Why YWCA Minneapolis?

When you work here, you're joining a movement. We're not just teaching--we're building equitable futures through inclusive education. Join us in advancing racial and gender equity through meaningful work and community-building.





YWCA Minneapolis is an equal opportunity and affirmative action employer. We believe that diversity fuels innovation, inclusion drives impact, and equity changes lives.